03.11.2015

Statements on trends spring/summer 2016

Marcus Kaiser, Product manager bugatti coats:

The variety and modernity of the bugatti coat collection is captivating: elegant washed short trench coats with contrasting inside taping, super lightweight utility coats, two-in-one models with quilted vests, and carbon parkas with colored revers. All in one relaxed look that ranges from sporty elegance to casual charm. Always masculine. Always high quality. Lightweight chambray and mesh lining as well as binding seams in tone-on-tone tie designs gently underscore these qualities.

Klaus-Dieter Schwerma, Product manager bugatti suits and suits jackets:

The suit: First of all, we will still be selling mix & match suits, which will be supplemented by brighter colors for spring/summer 2016. The bugatti suit has got slimmer and impresses with its bright modern fabrics, which are gently patterned and offer excellent wear comfort thanks to their soft tailoring. 

The suit jacket: One style of suit jacket is characterized primarily by pronounced jersey qualities, which are diverse in color and design. I should emphasize the high comfort here, which gives the wearer a whole new feeling of luxury. Then there is the soft-washed cotton/linen suit jacket, which offers a good alternative for hot days. 

Jörg Steinbrück, Product manager bugatti jackets:

AIRSERIES and Outlast(r) vests, blousons, and jackets with very lightweight parts and in modern nylon quilted looks kick off the 2016 spring/summer season in December and January. As the season progresses, all kind of cotton models will dominate, whether as fine-thread premium cotton in self-colored versions or with micro patterning. Options such as vintage variants with light coating and authentic garment-dyed features round things off. All styles from lumber jacket to field jacket remain slim looking but comfortable fits.

As a rule, next summer´s sportswear will come with more contrasting features such as seams and straps, which add exciting touches to the garments.

Jürgen Oellers, Product Manager bugatti trousers:

Slim is in! The bold look has now been adopted by the best ager cohort, who also want to wear slim and sporty clothes. Comfort through high stretch fabric and perfect fits are essential features for bugatti customers. Although chino slacks are gaining ground again, five pockets still rule the roost, this time with more prominent quilted seams achieved through the use of more contrasting colors and thicker yarn. The fundamental focus is on greater individuality. "Normal is boring!" as they say.

The main colors used are gray shades, all kinds of navy tones, neutral sand in contrast to maize, khaki, and indigo. Perfect comfort is offered by jogging denims with a striking used-look through a snow-wash effect and a visible vintage character: once worn, you will never want to be without them again. Meanwhile, Bermudas are the good mood trousers par excellence.

Nico Elsenbruch, Product Manager bugatti Shirts, Knitwear:

Shirts: Creative eye-catching functions promise new looks for shirts. Fancy prints lend a dynamic appearance!

Textiles: Textile fabrics and polos vary between piqué textures and indigos. Thanks to neatly executed artworks, preppy classics make a whole new statement. 

Knitwear: Sporty nylon details freshen up summer knitwear. 3D knits and knit-weaves offer exciting new textures.

Lena Brinkmann, Design bugatti Women´s jackets:

Neoprene is a key theme in the bugatti women´s outdoor collection for the coming 2016 spring/summer season; translated into a modern idiom, the material brings fashionable lightness to a style-conscious look. Garment-dyed looks play an important role and promise authentic casualness in new parka and field jacket styles. For the first time, blazer and in-between shapes are becoming more important in bugatti womenswear, providing a new urban look.

Ralph Klüsserath, Brand Manager bugatti Leatherwear Kapraun Ledermoden GmbH & Co. KG

In the leatherware segment, the shapes are modeled very strongly on biker and blouson styles, but the look is getting cleaner and the treatments more subtle. Material blends continue to drive innovation, although the proportion of textiles should not be too high in leather jackets. Very lightweight suit jacket models are new - detailed tailoring remains important, particularly with performance features. Cognac, navy, dark blue, and black are still the main colors used, while racing green and brandy provide contrast.

Hanna Streif, Design and Product Management bugatti belts (Lloyd Arthur Schaper): 

In the 2016 spring/summer collection, the focus is on textured leather, whether in the classic range as all-over embossing in braided or crocodile-skin looks, or in the denim range e.g. as partial embossing on the tip (perforation). A highlight of the collection is a teak-look belt made from vintage leather with a glazed-like surface. Meanwhile, nubuck in bright powdery summer shades continues to be popular. And elastic fabric belts - braided or woven - are summer essentials.

Agnes Hahn, Design bugatti Headwear (R&M Wegener GmbH & Co. KG): 

The main focus for headwear is on feel-good lightness. Our key look for spring/summer 2016 is based around refined lightweight materials such as natural linen. Distinctive style: material blends using suede lend a high-quality appearance and create exciting contrasts. The captivating casual look in khaki, brown, and indigo features brighter washes and casual styles. Bobs, sporty baseball caps, and straw hats in all shapes and qualities complete the range.

Elisabeth Langner, Sales bugatti scarves/ties:

Ties: The focus continues to be on silk ties for spring/summer 2016, but we also have blends such as silk/linen and silk/rayon in our range.

Breast pocket handkerchiefs are becoming increasingly important. We offers sets with ties and breast pocket handkerchiefs. The important thing here is that the patterns are color-coordinated yet not identical.

Scarves: Our fashionable men´s scarves are somewhat broader in spring/summer 2016. Various powerful blue shades are used, occasionally mixed with ruby, as well as strong blue-brown combinations. We work with light summery materials such as cotton, rayon, and linen.

Ulrich Haug, Sales Manager bugatti Underwear (Esge-Textilwerk):

The following themes characterize the bugatti underwear collection: racing green, Amazon-black-anthracite, stripes and all-over prints, the combination cyan blue-gray melange-black, and the color motif spicy orange-anthracite-black. The materials are offered in the commercial blend 95% cotton/ 5% elastane, augmented by technical blends such as 45% cotton/ 30% modal/ 21% polyethylene/ 4% elastane. In the sleepwear segment, 100% long-staple cotton is used in long and short trousers, while the leisurewear segment features self-colored tops and all-over printed shorts made from 100% single.

Svenja Häger, Design bugatti socks (Atair GmbH):

The summery fashion item has everything that is important this season: texture, tone-on-tone multi-colors, imaginative branding. It consists of two-color mouliné club yarn with a 3D ribbed texture and is branded on the leg with a small metal badge featuring the "b" logo. The color message for summer 2016 is characterized by multi-colored denim blue and indigo gradients and gray melanges complemented by black. The patterns are subtle but not too plain: maritime stripes, piqué options, and textures.

Sonja Becker, Marketing and Advertising Manager bugatti Shoes (Astor Müller AG):

Spring 2016 will be colorful! With colors ranging from soft pastels to bright and bold, the new bugatti collection gets us in the mood for the coming spring/summer season. Sneakers are a big theme in the new collection. Our eye-catching sports shoes feature colors, materials, and blends in styles ranging all the way from understated to bold. Summer boots in soft, feminine colors and various imaginative looks leave no room for boredom: leather surfaces, and multi-layer upper materials all make for boots that conquer the pavement. With exciting surface blends and looks, bugatti´s men´s shoes are peppy and stylish and sure to turn heads.

 

 

03.11.2015

Statements on trends spring/summer 2016

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Statements on trends spring/summer 2016


Marcus Kaiser, Product manager bugatti coats:

The variety and modernity of the bugatti coat collection is captivating: elegant washed short trench coats with contrasting inside taping, super lightweight utility coats, two-in-one models with quilted vests, and carbon parkas with colored revers. All in one relaxed look that ranges from sporty elegance to casual charm. Always masculine. Always high quality. Lightweight chambray and mesh lining as well as binding seams in tone-on-tone tie designs gently underscore these qualities.

Klaus-Dieter Schwerma, Product manager bugatti suits and suits jackets:

The suit: First of all, we will still be selling mix & match suits, which will be supplemented by brighter colors for spring/summer 2016. The bugatti suit has got slimmer and impresses with its bright modern fabrics, which are gently patterned and offer excellent wear comfort thanks to their soft tailoring. 

The suit jacket: One style of suit jacket is characterized primarily by pronounced jersey qualities, which are diverse in color and design. I should emphasize the high comfort here, which gives the wearer a whole new feeling of luxury. Then there is the soft-washed cotton/linen suit jacket, which offers a good alternative for hot days. 

Jörg Steinbrück, Product manager bugatti jackets:

AIRSERIES and Outlast(r) vests, blousons, and jackets with very lightweight parts and in modern nylon quilted looks kick off the 2016 spring/summer season in December and January. As the season progresses, all kind of cotton models will dominate, whether as fine-thread premium cotton in self-colored versions or with micro patterning. Options such as vintage variants with light coating and authentic garment-dyed features round things off. All styles from lumber jacket to field jacket remain slim looking but comfortable fits.

As a rule, next summer´s sportswear will come with more contrasting features such as seams and straps, which add exciting touches to the garments.

Jürgen Oellers, Product Manager bugatti trousers:

Slim is in! The bold look has now been adopted by the best ager cohort, who also want to wear slim and sporty clothes. Comfort through high stretch fabric and perfect fits are essential features for bugatti customers. Although chino slacks are gaining ground again, five pockets still rule the roost, this time with more prominent quilted seams achieved through the use of more contrasting colors and thicker yarn. The fundamental focus is on greater individuality. "Normal is boring!" as they say.

The main colors used are gray shades, all kinds of navy tones, neutral sand in contrast to maize, khaki, and indigo. Perfect comfort is offered by jogging denims with a striking used-look through a snow-wash effect and a visible vintage character: once worn, you will never want to be without them again. Meanwhile, Bermudas are the good mood trousers par excellence.

Nico Elsenbruch, Product Manager bugatti Shirts, Knitwear:

Shirts: Creative eye-catching functions promise new looks for shirts. Fancy prints lend a dynamic appearance!

Textiles: Textile fabrics and polos vary between piqué textures and indigos. Thanks to neatly executed artworks, preppy classics make a whole new statement. 

Knitwear: Sporty nylon details freshen up summer knitwear. 3D knits and knit-weaves offer exciting new textures.

Lena Brinkmann, Design bugatti Women´s jackets:

Neoprene is a key theme in the bugatti women´s outdoor collection for the coming 2016 spring/summer season; translated into a modern idiom, the material brings fashionable lightness to a style-conscious look. Garment-dyed looks play an important role and promise authentic casualness in new parka and field jacket styles. For the first time, blazer and in-between shapes are becoming more important in bugatti womenswear, providing a new urban look.

Ralph Klüsserath, Brand Manager bugatti Leatherwear Kapraun Ledermoden GmbH & Co. KG

In the leatherware segment, the shapes are modeled very strongly on biker and blouson styles, but the look is getting cleaner and the treatments more subtle. Material blends continue to drive innovation, although the proportion of textiles should not be too high in leather jackets. Very lightweight suit jacket models are new - detailed tailoring remains important, particularly with performance features. Cognac, navy, dark blue, and black are still the main colors used, while racing green and brandy provide contrast.

Hanna Streif, Design and Product Management bugatti belts (Lloyd Arthur Schaper): 

In the 2016 spring/summer collection, the focus is on textured leather, whether in the classic range as all-over embossing in braided or crocodile-skin looks, or in the denim range e.g. as partial embossing on the tip (perforation). A highlight of the collection is a teak-look belt made from vintage leather with a glazed-like surface. Meanwhile, nubuck in bright powdery summer shades continues to be popular. And elastic fabric belts - braided or woven - are summer essentials.

Agnes Hahn, Design bugatti Headwear (R&M Wegener GmbH & Co. KG): 

The main focus for headwear is on feel-good lightness. Our key look for spring/summer 2016 is based around refined lightweight materials such as natural linen. Distinctive style: material blends using suede lend a high-quality appearance and create exciting contrasts. The captivating casual look in khaki, brown, and indigo features brighter washes and casual styles. Bobs, sporty baseball caps, and straw hats in all shapes and qualities complete the range.

Elisabeth Langner, Sales bugatti scarves/ties:

Ties: The focus continues to be on silk ties for spring/summer 2016, but we also have blends such as silk/linen and silk/rayon in our range.

Breast pocket handkerchiefs are becoming increasingly important. We offers sets with ties and breast pocket handkerchiefs. The important thing here is that the patterns are color-coordinated yet not identical.

Scarves: Our fashionable men´s scarves are somewhat broader in spring/summer 2016. Various powerful blue shades are used, occasionally mixed with ruby, as well as strong blue-brown combinations. We work with light summery materials such as cotton, rayon, and linen.

Ulrich Haug, Sales Manager bugatti Underwear (Esge-Textilwerk):

The following themes characterize the bugatti underwear collection: racing green, Amazon-black-anthracite, stripes and all-over prints, the combination cyan blue-gray melange-black, and the color motif spicy orange-anthracite-black. The materials are offered in the commercial blend 95% cotton/ 5% elastane, augmented by technical blends such as 45% cotton/ 30% modal/ 21% polyethylene/ 4% elastane. In the sleepwear segment, 100% long-staple cotton is used in long and short trousers, while the leisurewear segment features self-colored tops and all-over printed shorts made from 100% single.

Svenja Häger, Design bugatti socks (Atair GmbH):

The summery fashion item has everything that is important this season: texture, tone-on-tone multi-colors, imaginative branding. It consists of two-color mouliné club yarn with a 3D ribbed texture and is branded on the leg with a small metal badge featuring the "b" logo. The color message for summer 2016 is characterized by multi-colored denim blue and indigo gradients and gray melanges complemented by black. The patterns are subtle but not too plain: maritime stripes, piqué options, and textures.

Sonja Becker, Marketing and Advertising Manager bugatti Shoes (Astor Müller AG):

Spring 2016 will be colorful! With colors ranging from soft pastels to bright and bold, the new bugatti collection gets us in the mood for the coming spring/summer season. Sneakers are a big theme in the new collection. Our eye-catching sports shoes feature colors, materials, and blends in styles ranging all the way from understated to bold. Summer boots in soft, feminine colors and various imaginative looks leave no room for boredom: leather surfaces, and multi-layer upper materials all make for boots that conquer the pavement. With exciting surface blends and looks, bugatti´s men´s shoes are peppy and stylish and sure to turn heads.

 

 


Presse

Kontakt

TANJA BOBEL

Public Relations
bugatti Holding
Brinkmann

Hansastraße 55
32049 Herford
Deutschland


Tel.: +49 (0) 52 21 / 88 4 - 127
Fax: +49 (0) 52 21 / 88 4 - 225

E-Mail: t.bobel(at)bugatti.de

Ann-Kathrin Zich

Public Relations
bugatti Holding
Brinkmann

Hansastraße 55
32049 Herford
Deutschland


Tel: +49 (0) 52 21 / 88 4 - 117
Fax: +49 (0) 52 21 / 88 4 - 225

E-Mail: a-k.zich(at)bugatti.de

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