Bachelor's/
Master's dissertation

Diversity, innovation, tradition, zeitgeist, joie de vivre and international presence have provided the basis for the success of the bugatti brand since 1978. These are all values which embody the European image and mindset. Anyone who, like us, has achieved major targets over a period of more than 30 years, for whom an international presence is an everyday occurrence, who enjoys working collaboratively to set innovation on the right track and who has a huge diversity of products, lives and breathes current trends and embodies the zeitgeist is connected to Europe by even more than just these values. He epitomises Europe. bugatti and Europe – an inseparable partnership for success. This is precisely what we are documenting with our new claim:
bugatti. The European Brand.