25.07.2014

The Netherlands are the target country for the bugatti autumn/winter campaign 2014/15

Dag Nederland! In line with its position as "The European brand", the German fashion label selects one European country each season as the focal point for its product presentation. Autumn/winter 2014/15 will see the Netherlands at the centre of this marketing drive. The multi-faceted character of the campaign target country will be reflected on all communication platforms right up to the end of the season.

Unconventional, cosmopolitan, liberal, likeable - the popular view of the Netherlands is a very positive one. The traditional and the contemporary come together in a creative blend. Art, design and architecture are free to develop - and to inspire the world. bugatti works the same way and knows how to make their collections appeal to both their male and female customers. For many years now there has also been a close working partnership as evidenced by more than 100 sales points across the country. As a way of further establishing the competence as a lifestyle brand, an expansion of the shop-in-shop concept for new store design is on the bugatti agenda.

These associative aspects will be focussed on even more intensive collaboration in autumn/winter 2014/15 because the Herford - based fashion label, which belongs to bugatti Holding Brinkmann, has selected the Netherlands as its campaign target country this season - and focussing all its marketing activities there:

The image photos will be seen on advertising stands, brochures and posters together with other items typical of the country in point-of-sale shop windows from the time the autumn/winter collection goes on sale, and will also be on display in showrooms as well as on large billboards. At the same time bugatti will integrate its campaign target country into its social media activity on Facebook. Its internet presence will also be shaped by the campaign target country.

The collection itself will also pick up the theme. The jacket designs (women) and knitted tops (men) are named after towns in the Netherlands. So a wool biker-style blouson is called "Bloemendaal", a sporty parka in cotton and nylon is known as "Zandvoort". "Kampen" is the name given to a crew-necked cashmere sweater.

The climax of the marketing activities is a promotional competition run in conjunction with the retail trade, for which the prize is a trip to Rotterdam. 

25.07.2014

The Netherlands are the target country for the bugatti autumn/winter campaign 2014/15

< Die Niederlande sind das bugatti Kampagnenland Herbst/Winter 2014/15

25.07.2014 08:20 More images and information
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The Netherlands are the target country for the bugatti autumn/winter campaign 2014/15


Dag Nederland! In line with its position as "The European brand", the German fashion label selects one European country each season as the focal point for its product presentation. Autumn/winter 2014/15 will see the Netherlands at the centre of this marketing drive. The multi-faceted character of the campaign target country will be reflected on all communication platforms right up to the end of the season.

Unconventional, cosmopolitan, liberal, likeable - the popular view of the Netherlands is a very positive one. The traditional and the contemporary come together in a creative blend. Art, design and architecture are free to develop - and to inspire the world. bugatti works the same way and knows how to make their collections appeal to both their male and female customers. For many years now there has also been a close working partnership as evidenced by more than 100 sales points across the country. As a way of further establishing the competence as a lifestyle brand, an expansion of the shop-in-shop concept for new store design is on the bugatti agenda.

These associative aspects will be focussed on even more intensive collaboration in autumn/winter 2014/15 because the Herford - based fashion label, which belongs to bugatti Holding Brinkmann, has selected the Netherlands as its campaign target country this season - and focussing all its marketing activities there:

The image photos will be seen on advertising stands, brochures and posters together with other items typical of the country in point-of-sale shop windows from the time the autumn/winter collection goes on sale, and will also be on display in showrooms as well as on large billboards. At the same time bugatti will integrate its campaign target country into its social media activity on Facebook. Its internet presence will also be shaped by the campaign target country.

The collection itself will also pick up the theme. The jacket designs (women) and knitted tops (men) are named after towns in the Netherlands. So a wool biker-style blouson is called "Bloemendaal", a sporty parka in cotton and nylon is known as "Zandvoort". "Kampen" is the name given to a crew-necked cashmere sweater.

The climax of the marketing activities is a promotional competition run in conjunction with the retail trade, for which the prize is a trip to Rotterdam. 


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Contact

TANJA BOBEL

Public Relations
bugatti Holding
Brinkmann

Hansastraße 55
32049 Herford
Germany


Tel.: +49 (0) 52 21 / 88 4 - 127
Fax: +49 (0) 52 21 / 88 42 - 225

E-Mail: t.bobel(at)bugatti.de

Ann-Kathrin Zich

Public Relations
bugatti Holding
Brinkmann

Hansastraße 55
32049 Herford
Germany


Tel: +49 (0) 52 21 / 88 4 - 117
Fax: +49 (0) 52 21 / 88 42 - 225

E-Mail: a-k.zich(at)bugatti.de

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