15.10.2014

Attractive fashion brings new lightness to a carefree summer

Easy-going lifestyle: The AIRSERIES is wafting new lightness through the bugatti collection for Spring/Summer 2015. Materials used in jackets and coats in this series weigh up to 50 percent less than the materials used previously. AIRSERIES products are also easy-care, inherently stable and robust; in short: ideal for out and about.

As well as AIRSERIES, other functionalities plays an important role for jackets in the coming season. In terms of breathability, freedom of movement or climate-regulating technology, bugatti proves itself innovative. Jackets with high-tech features are also modern and assuredly stylish.

The new coat collection is ambitious in terms of fashion and is also diverse in its styling which ranges from urban to casual in contemporary interpretations. The new slimmer shapes are tailored even more closely to the Zeitgeist.

Suit comes across as fresh and trendy, thanks to new structuring and cool minimal patterning. The casual suit with a relaxed Italien look is gaining in importance. Jackets provide plenty to discover, starting with jersey mesh-look models and moving on to a very light jackets in quilted nylon, with new-style linen mixes and variations on the denim theme.

Head-turners for the coming season are trousers in a casual interpretation of used-look retro patterns. Another favourite theme is light denim in indigo and soft colors. Knits and jerseys in strong colours and attractive collar solutions with new structuring and materials whet the appetite for summer. Shirts make a strong statement in exciting checks, stripes and prints.

bugatti makes leather and denim jackets available in their women´s range for the first time. Leather jackets score for their AIRSERIES lightness that provides super-light comfort in wear even with the new reversible and year-round quilted jackets.

Jackets - that do things!

Much more than just a pretty face: The new bugatti jackets are multi-talented. New-generation functional fabrics show what they can do. The AIRSERIES models are particularly attractive because of their surprising lightness. Fortunately they come in lots of versions ranging from padded jackets with a summer down look to unlined styles with a midsummer flavor. The ComfortSeries is also a good fashion catch. Its carefully placed multi-layered net structure creates a completely new and different look and makes a noticeable difference to breathability. The Flexcity program me has had a fashion re-tune and now offers freedom of movement thanks to elasticized materials. This comfort plays to its strengths in young, slim-cut blousons and city jackets.

At last, just right for summer: Climate-regulating Outlast technology in its innovative Outlast Spherix version is the ideal solution for warmer days. bugatti presents three styles that incorporate this climate-regulating system and work proactively for comfort in wear. Summer-weight GORE-TEX styles complete the range. There are many trendy styles to choose from including between lengths, city jackets and parkas for men. 

Colours will be more restrained next spring. "Non-colours" like putty, sand, taupe and dark navy join cappuccino as the predominant colours, together with individual greens like racing green and olive. And waistcoats glow with intensive colour.

Coats - stylish top performers

Urban and relaxed, of course - the new bugatti coats work best as contemporary lifestyle statements and now have even higher fashion ambitions. Styles that are right on trend range from purist/minimalist to Parkas and caban-style double breasted. Pockets coats, trenches and coats with detachable hoods are also hot news.

The cut is young and dynamic; generally slimmer yet without compromising comfort. Stylish fabric alternatives range from light or chunky cottons to stretch versions with a modest lustre. The bugatti plus is added functionality. The Flexcity theme, for instance, stands for freedom of movement and AIRSERIES for comfortable, new type of lightness. Added to this are water-repellent finishes right through to GORE-TEX. It all makes fashion fun!

Suits - off to Italy! 

Light, in pale colors and lean fit: The new bugatti suits invite you to feel good even on hot days. Shades of silver grey, light beige, pale blue and light brown match up to that summer feeling. Structures and trendy mini-patterning are fresh and fashionable. The casual suit is gaining in importance, and its relaxed, half-lined, un-padded Italian look is smart, light and comfortable. Fabrics stand out for their variety. Unwashed qualities and washed fabrics are equally on-trend. Cottons - in light cotelé structures or denim look - bring on the summer.

Jackets and waistcoats - smooth jersey, honest denim

The new smart: Smooth jersey jackets are a firm favourite. bugatti meets this trend with models in innovative fabrics like mesh-look jersey for example. All jersey jackets feature lightness, revolutionary flexibility and fascinating looks. Flexcity stretch linings make them even more comfortable. A highlight of the range is the especially light hybrid jacket in quilted nylon.

Relaxed and casual: The new, light washed look, structured or two-tone cotton stretch jackets make "casual" look even better. Their special detailing gives them their Italian chic. Linen mixes in herringbone and rough hopsack structured weaves have a totally new look. Jackets in a linen/cotton/polyester mix are both relaxed and practical, hardly crease and offer top comfort in wear. The first choice for progressive styling is a denim jacket in authentic washed look.

All the on-trend colors assert themselves in tobacco shades, light and strong nuances of blue or smart reds and yellows. Green is also growing in importance. Single-breasted jackets predominate; double breasted features as well.

Waistcoats are next season´s must-have. They come in washed qualities, cottons, cotton/linen mixes or denims and give added value to the wardrobe, and work equally well as stand-alones or combined with a jacket.

Trousers - cool and casual 

No summer without jeans. Light denim in indigo and soft vintage-washed colors create that coolness factor next season. Top-quality finishes on outer fabrics cleverly tone down summer colour and their trendy silky-white appearance is seductive. Those who prefer something more sophisticated will love the new cotton and silk fabric mixes. Brand new and a hot tip for trend setters are casual interpretations of used-look retro patterns. The cut varies between young slim fit and regular fit.

Knits and jerseys - new layers for lads

Change is in sight: The new bugatti shirts, sweats and jumpers bring surprising and exciting news. Glowing colours such as purple and aqua go well with summer sun. Blue and white are still a guarantee of good styling next season. Pullovers are re-interpreted. Attractive loop collars or double-layered V-necks make styles that bit different. Round necks with button facing are the next big thing in shirts. The new long-sleeved shirts are good as well. But it is not just the styling that is fresh; new product types and structures also provide a trendy update.

The shirt - ready for summer

Something to celebrate: new, expressive shirts by bugatti. Cool models set the trend in the hot season. "Pattern freaks" have a great choice: Sunny checks, glowing stripes and striking innovative prints all create that feeling of summer. Stylish, complementary  detailing gives that extra fashionable kick. This is how to make an entrance that counts!

Women´s jackets - innovative, trendy, different

Easy-going fashion that´s fun: AIRSERIES brings a dimension of lightness to the new range of women´s jackets that has never been achieved before. The result is super-light all-season quilted jackets and reversibles with a sporty yet feminine look. Sure to be a great hit, these newcomers are here in a multitude of colors ranging from restrained right through to powerful. Everyone can find their favorite!

More good news: bugatti now has leather and denim jackets in their women´s range. Special feature on leather jackets - they score on functionality. Blousons with inbuilt AIRSERIES lightness or Flexcity comfort-in-wear allow elasticised materials to show what they can do. The denim collection is tailored exactly to trendsetting tastes. A casual cape and a shirt-style Parka are highlights of the collection. A typical colours are mixed through the classic denim blues.

Even more functionality: Shapy Memory, the fabric that really remembers shape, remains an important theme in the urban wear collection where styles tend to be purist and very modern. The three-quarter sleeved blazer coat is the key look for the coming summer. The classic trench as well as sporty coat and blazer styles are well on trend.

Even more attractive: Parkas, casual in-betweens and sporty blousons all get the important feminine treatment with ruffles and pleats. Functional details like zip-out quilted body-warmers or detachable collars and hoods are not only practical but also make the look versatile and variable.

15.10.2014

Attractive fashion brings new lightness to a carefree summer

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Attractive fashion brings new lightness to a carefree summer


Easy-going lifestyle: The AIRSERIES is wafting new lightness through the bugatti collection for Spring/Summer 2015. Materials used in jackets and coats in this series weigh up to 50 percent less than the materials used previously. AIRSERIES products are also easy-care, inherently stable and robust; in short: ideal for out and about.

As well as AIRSERIES, other functionalities plays an important role for jackets in the coming season. In terms of breathability, freedom of movement or climate-regulating technology, bugatti proves itself innovative. Jackets with high-tech features are also modern and assuredly stylish.

The new coat collection is ambitious in terms of fashion and is also diverse in its styling which ranges from urban to casual in contemporary interpretations. The new slimmer shapes are tailored even more closely to the Zeitgeist.

Suit comes across as fresh and trendy, thanks to new structuring and cool minimal patterning. The casual suit with a relaxed Italien look is gaining in importance. Jackets provide plenty to discover, starting with jersey mesh-look models and moving on to a very light jackets in quilted nylon, with new-style linen mixes and variations on the denim theme.

Head-turners for the coming season are trousers in a casual interpretation of used-look retro patterns. Another favourite theme is light denim in indigo and soft colors. Knits and jerseys in strong colours and attractive collar solutions with new structuring and materials whet the appetite for summer. Shirts make a strong statement in exciting checks, stripes and prints.

bugatti makes leather and denim jackets available in their women´s range for the first time. Leather jackets score for their AIRSERIES lightness that provides super-light comfort in wear even with the new reversible and year-round quilted jackets.

Jackets - that do things!

Much more than just a pretty face: The new bugatti jackets are multi-talented. New-generation functional fabrics show what they can do. The AIRSERIES models are particularly attractive because of their surprising lightness. Fortunately they come in lots of versions ranging from padded jackets with a summer down look to unlined styles with a midsummer flavor. The ComfortSeries is also a good fashion catch. Its carefully placed multi-layered net structure creates a completely new and different look and makes a noticeable difference to breathability. The Flexcity program me has had a fashion re-tune and now offers freedom of movement thanks to elasticized materials. This comfort plays to its strengths in young, slim-cut blousons and city jackets.

At last, just right for summer: Climate-regulating Outlast technology in its innovative Outlast Spherix version is the ideal solution for warmer days. bugatti presents three styles that incorporate this climate-regulating system and work proactively for comfort in wear. Summer-weight GORE-TEX styles complete the range. There are many trendy styles to choose from including between lengths, city jackets and parkas for men. 

Colours will be more restrained next spring. "Non-colours" like putty, sand, taupe and dark navy join cappuccino as the predominant colours, together with individual greens like racing green and olive. And waistcoats glow with intensive colour.

Coats - stylish top performers

Urban and relaxed, of course - the new bugatti coats work best as contemporary lifestyle statements and now have even higher fashion ambitions. Styles that are right on trend range from purist/minimalist to Parkas and caban-style double breasted. Pockets coats, trenches and coats with detachable hoods are also hot news.

The cut is young and dynamic; generally slimmer yet without compromising comfort. Stylish fabric alternatives range from light or chunky cottons to stretch versions with a modest lustre. The bugatti plus is added functionality. The Flexcity theme, for instance, stands for freedom of movement and AIRSERIES for comfortable, new type of lightness. Added to this are water-repellent finishes right through to GORE-TEX. It all makes fashion fun!

Suits - off to Italy! 

Light, in pale colors and lean fit: The new bugatti suits invite you to feel good even on hot days. Shades of silver grey, light beige, pale blue and light brown match up to that summer feeling. Structures and trendy mini-patterning are fresh and fashionable. The casual suit is gaining in importance, and its relaxed, half-lined, un-padded Italian look is smart, light and comfortable. Fabrics stand out for their variety. Unwashed qualities and washed fabrics are equally on-trend. Cottons - in light cotelé structures or denim look - bring on the summer.

Jackets and waistcoats - smooth jersey, honest denim

The new smart: Smooth jersey jackets are a firm favourite. bugatti meets this trend with models in innovative fabrics like mesh-look jersey for example. All jersey jackets feature lightness, revolutionary flexibility and fascinating looks. Flexcity stretch linings make them even more comfortable. A highlight of the range is the especially light hybrid jacket in quilted nylon.

Relaxed and casual: The new, light washed look, structured or two-tone cotton stretch jackets make "casual" look even better. Their special detailing gives them their Italian chic. Linen mixes in herringbone and rough hopsack structured weaves have a totally new look. Jackets in a linen/cotton/polyester mix are both relaxed and practical, hardly crease and offer top comfort in wear. The first choice for progressive styling is a denim jacket in authentic washed look.

All the on-trend colors assert themselves in tobacco shades, light and strong nuances of blue or smart reds and yellows. Green is also growing in importance. Single-breasted jackets predominate; double breasted features as well.

Waistcoats are next season´s must-have. They come in washed qualities, cottons, cotton/linen mixes or denims and give added value to the wardrobe, and work equally well as stand-alones or combined with a jacket.

Trousers - cool and casual 

No summer without jeans. Light denim in indigo and soft vintage-washed colors create that coolness factor next season. Top-quality finishes on outer fabrics cleverly tone down summer colour and their trendy silky-white appearance is seductive. Those who prefer something more sophisticated will love the new cotton and silk fabric mixes. Brand new and a hot tip for trend setters are casual interpretations of used-look retro patterns. The cut varies between young slim fit and regular fit.

Knits and jerseys - new layers for lads

Change is in sight: The new bugatti shirts, sweats and jumpers bring surprising and exciting news. Glowing colours such as purple and aqua go well with summer sun. Blue and white are still a guarantee of good styling next season. Pullovers are re-interpreted. Attractive loop collars or double-layered V-necks make styles that bit different. Round necks with button facing are the next big thing in shirts. The new long-sleeved shirts are good as well. But it is not just the styling that is fresh; new product types and structures also provide a trendy update.

The shirt - ready for summer

Something to celebrate: new, expressive shirts by bugatti. Cool models set the trend in the hot season. "Pattern freaks" have a great choice: Sunny checks, glowing stripes and striking innovative prints all create that feeling of summer. Stylish, complementary  detailing gives that extra fashionable kick. This is how to make an entrance that counts!

Women´s jackets - innovative, trendy, different

Easy-going fashion that´s fun: AIRSERIES brings a dimension of lightness to the new range of women´s jackets that has never been achieved before. The result is super-light all-season quilted jackets and reversibles with a sporty yet feminine look. Sure to be a great hit, these newcomers are here in a multitude of colors ranging from restrained right through to powerful. Everyone can find their favorite!

More good news: bugatti now has leather and denim jackets in their women´s range. Special feature on leather jackets - they score on functionality. Blousons with inbuilt AIRSERIES lightness or Flexcity comfort-in-wear allow elasticised materials to show what they can do. The denim collection is tailored exactly to trendsetting tastes. A casual cape and a shirt-style Parka are highlights of the collection. A typical colours are mixed through the classic denim blues.

Even more functionality: Shapy Memory, the fabric that really remembers shape, remains an important theme in the urban wear collection where styles tend to be purist and very modern. The three-quarter sleeved blazer coat is the key look for the coming summer. The classic trench as well as sporty coat and blazer styles are well on trend.

Even more attractive: Parkas, casual in-betweens and sporty blousons all get the important feminine treatment with ruffles and pleats. Functional details like zip-out quilted body-warmers or detachable collars and hoods are not only practical but also make the look versatile and variable.


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Contact

TANJA BOBEL

Public Relations
bugatti Holding
Brinkmann

Hansastraße 55
32049 Herford
Germany


Tel.: +49 (0) 52 21 / 88 4 - 127
Fax: +49 (0) 52 21 / 88 42 - 225

E-Mail: t.bobel(at)bugatti.de

Ann-Kathrin Zich

Public Relations
bugatti Holding
Brinkmann

Hansastraße 55
32049 Herford
Germany


Tel: +49 (0) 52 21 / 88 4 - 117
Fax: +49 (0) 52 21 / 88 42 - 225

E-Mail: a-k.zich(at)bugatti.de

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