15.09.2014

bugatti advertising campaign this autumn

The Brinkmann fashion label, bugatti, is launching another widely-based advertising campaign this autumn in Germany and selected export markets.

From September to November 2014 bugatti will be placing full page advertisements in Spiegel, Stern and Focus as this choice of media coverage offers the best value in terms of coverage; appealing to target groups and raising customer awareness. The campaign will also be extended online to take into account the brand´s high internet and social network profile. The themes will change to illustrate the diversity of bugatti products. The label will first of all present a women´s outerwear advertising theme in isolation. Brand positioning as the European lifestyle brand will be documented through visualisation and through a series of "Fascinating European Facts"; features related to each of the campaign countries. A Germany-wide poster campaign on ICE railway stations is also aimed at the bugatti target groups of commuters and leisure travellers.

A themed approach to products is taken in relation to brand marketing. A brochure focussing on outdoor jackets and direct mailing on the Air Series (lightness) theme will whet consumer appetites and encourage sales in the retail sector. The campaign will be rounded off with a sales campaign tailored to the retail sector on the theme of the Gore Windstopper. Every retailer who takes part will be supplied with billboard advertising in the vicinity of the retail outlet and the theme will be repeated in a large format poster in the window. In the run-up to every campaign and continuing through it there will be sales team training and sales competitions. 

The brand is also being actively advertised abroad. Consumer advertising campaigns in the autumn in Italy, Austria, Ireland, Finland, Belgium and Canada will encourage recognition and raise brand profile. bugatti is striking out in a new direction by kitting out the Austrian and European Football League team, SV Grödig. By sponsoring sport through this venture the brand has raised its presence in this market. Supported by advertising, it has significantly raised brand recognition and willingness to buy bugatti products throughout Austria.

According to the current Spiegel outfit study, bugatti enjoys brand recognition in Germany of 66% among men and an even higher 70% among women. The study indicates that bugatti has again been able to make significant increases in both brand recognition and desirability for the consumer. 

15.09.2014

bugatti advertising campaign this autumn

< bugatti Werbeoffensive im Herbst
15.09.2014 09:47 More images and information
Press login 6 yrs
PDF-Download English

bugatti advertising campaign this autumn


The Brinkmann fashion label, bugatti, is launching another widely-based advertising campaign this autumn in Germany and selected export markets.

From September to November 2014 bugatti will be placing full page advertisements in Spiegel, Stern and Focus as this choice of media coverage offers the best value in terms of coverage; appealing to target groups and raising customer awareness. The campaign will also be extended online to take into account the brand´s high internet and social network profile. The themes will change to illustrate the diversity of bugatti products. The label will first of all present a women´s outerwear advertising theme in isolation. Brand positioning as the European lifestyle brand will be documented through visualisation and through a series of "Fascinating European Facts"; features related to each of the campaign countries. A Germany-wide poster campaign on ICE railway stations is also aimed at the bugatti target groups of commuters and leisure travellers.

A themed approach to products is taken in relation to brand marketing. A brochure focussing on outdoor jackets and direct mailing on the Air Series (lightness) theme will whet consumer appetites and encourage sales in the retail sector. The campaign will be rounded off with a sales campaign tailored to the retail sector on the theme of the Gore Windstopper. Every retailer who takes part will be supplied with billboard advertising in the vicinity of the retail outlet and the theme will be repeated in a large format poster in the window. In the run-up to every campaign and continuing through it there will be sales team training and sales competitions. 

The brand is also being actively advertised abroad. Consumer advertising campaigns in the autumn in Italy, Austria, Ireland, Finland, Belgium and Canada will encourage recognition and raise brand profile. bugatti is striking out in a new direction by kitting out the Austrian and European Football League team, SV Grödig. By sponsoring sport through this venture the brand has raised its presence in this market. Supported by advertising, it has significantly raised brand recognition and willingness to buy bugatti products throughout Austria.

According to the current Spiegel outfit study, bugatti enjoys brand recognition in Germany of 66% among men and an even higher 70% among women. The study indicates that bugatti has again been able to make significant increases in both brand recognition and desirability for the consumer. 


Press-

Contact

TANJA BOBEL

Public Relations
bugatti Holding
Brinkmann

Hansastraße 55
32049 Herford
Germany


Tel.: +49 (0) 52 21 / 88 4 - 127
Fax: +49 (0) 52 21 / 88 42 - 225

E-Mail: t.bobel(at)bugatti.de

Ann-Kathrin Zich

Public Relations
bugatti Holding
Brinkmann

Hansastraße 55
32049 Herford
Germany


Tel: +49 (0) 52 21 / 88 4 - 117
Fax: +49 (0) 52 21 / 88 42 - 225

E-Mail: a-k.zich(at)bugatti.de

IM SHOP ERLEBEN