23.02.2016

bugatti Holding Brinkmann achieves revenue growth

bugatti Holding Brinkmann GmbH & Co. KG continued along its winning course in 2015, despite difficult macro-economic conditions. With revenue of EUR 222 million (excluding licence revenue), it surpassed the excellent revenue of the previous year of EUR 220 million. With its continued positive development, the clothing manufacturer from Herford yet again performed better than the sector as a whole, which showed a slight downward trend. "The economic crisis in Russia, the dollar rate problem and the weather made life difficult for the clothing industry last year. In this challenging environment, we successfully held our ground. Our strong brands strategy is a success," emphasize managing partners Wolfgang and Klaus Brinkmann.

The export share remaind high at 44 percent (previous year 45 percent). The main export country was Italy once again, followed by the Netherlands and Scandinavia. North America is viewed as a new future market for the bugatti and Eduard Dressler brands. In 2015, bugatti Holding invested a total of EUR 3,8 million in further strengthening its brands. The focus again this year was on the bugatti brand, for which the company is driving forward its expansion of retail floor space, with new shops, stores and outlets.

bugatti Holding bolstered its management team in the last financial year. The two managing partners, Wolfgang and Klaus Brinkmann, are now supported by their sons Markus and Julius Brinkmann. Both men have undergone extensive training for their new roles. With this team of four at the helm, the company is well positioned for the future. At the same time, bugatti Holding reinforced its identity as a family business. "We prepared for this step carefully, as we are committed to ensuring respectability and reliability in our company management as well," emphasise Wolfgang and Klaus Brinkmann. bugatti Holding Brinkmann has 948 employees in Germany, of whom 376 are employed at the headquarters in Herford.

In the core brand bugatti, the product groups knitwear, shirts and trousers have developed very successfully in the market once again. They generated revenue growth of 4.3 percent on the previous year. Because of the very warm weather, 2015 revenues from jackets and coats did not meet expectations.

In the women´s fashion segment, the bugatti brand is enjoying growing acceptance. Therefore, the company added blazers and sweat fabric to its jacket collection for women. In addition, spring/summer 2015 saw a women´s swimwear collection featuring bikinis and swimsuits offered for the first time. bugatti is already very successful internationally with an export rate of over 55 percent. However, the lifestyle brand has set its sights on even stronger internationalisation. Alongside the existing European export markets, the USA and the countries on the Arabian Peninsula play an expecially important role as growth markets for the label. Here, the focus is on further expansion, with mono-label stores and multi-product spaces. In 2015, bugatti raised its visibility in the retail sector further, with new stores and shop-in-shop areas. It added two stores and 38 new shop areas with trade partners in Germany and abroad to its portfolio. bugatti thus has a total of 530 shops-in-shops and 21 stores. In addition, the brand is represented by six outlets in Germany. Six additional stores are set to open in 2016, as well as another outlet in Brehna near Leipzig. The bugatti brand image and brand recognition increased further in 2015. German specialist retailers rated bugatti a "top brand". In the Outfit Study 9.0 by publisher Spiegel-Verlag, bugatti gained ground once more and now enjoys more than 80 percent brand recognition among German end consumers. The licence business, with a total of 15 licence partners, is one of bugatti´s strengths. The small leather goods, bags and luggage segment enjoyed particularly positive development, with strong growth on the North American continent. The strongest bugatti licence is still shoes, represented in the market by men´s and women´s shoes.

The Eduard Dressler brand developed positively in 2015, increasing revenue and gaining market share in Germany. This was not possible in the Eastern European markets in 2015, where revenue dropped because of the difficult market conditions. The provider of high-end men´s fashion is striving for further expansion. After careful analysis, it found considerable potential in the North American market. The combination of perfect value for money and the brand´s service expertise, which has been expanding for years, opens up extraordinary opportunities here. The market launch is scheduled for the spring/summer season 2017 and preparations are underway. Eduard Dressler will continue to invest in the product and the brand in 2016. The successful campaign with brand ambassador and star trumpet player Till Brönner will continue this year. A new shop-in-shop concept will raise the brand´s visibility among trade partners even more. The licence brand DAKS held on to its German market share in 2015.

For the company Wilvorst, with its brands Wilvorst, Tziacco, atelier torino and Corpus Line, the year 2015 was another very successful one. The company increased revenue by 3.6 percent, driven by the brands Wilvorst and Tziacco. Wilvorst thus once again cemented its position as market leader for formal and special occasion men´s clothing. With the brands atelier torino and Corpus Line, the company was just able to maintain its revenue. The company modernised these brands and thus improved competitiveness substantially. For Corpus Line, the company invested in the B2B visualisation tool "Styleprofiler", which lets users configure tailor-made clothing on screen. Existing production at the German site in Northeim, with 200 suits daily, supplemented by international production in Southern Europe, is a guarantee for high quality and flexibility. The prospects for 2016 are positive, as Wilvorst is celebrating its 100-year anniversary this year and will be visible in the market with numerous customer campaigns.

The company Pikeur Reitmoden from Werther/Westphalia with its brands Pikeur and Eskadron, surpassed the already very successful financial year 2014 yet again: 2015 saw the highest revenue in the company´s history. Revenue in the riding clothing sector remained steady at a high level in Germany, and even increased significantly in the field of Eskadron riding gear. The export share in 2015 was again very high at 51 percent (previous year 54 percent). Both brands profited from the strong UK market, where they enjoyed double-digit revenue growth. However, the economic difficulties in some other European countries led to slight revenue drops for Pikeur. The main revenue driver in 2015 was clothing in the riding breeches and jackets sectors, which are in part still produced in Uchte (Lower Saxony)of Herford. The company built on the collaboration with long-time Pikeur brand ambassador Ludger Beerbaum in 2015, with the new Riesenbeck International training centre and associated sponsoring for numerous events. The 2016 sporting highlight will be the Olympic Games in Rio, which will attract global media attention. Pikeur is the outfitter for the three favourite show-jumping teams: Germany, Holland and host country Brazil.

23.02.2016

bugatti Holding Brinkmann achieves revenue growth

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bugatti Holding Brinkmann achieves revenue growth


bugatti Holding Brinkmann GmbH & Co. KG continued along its winning course in 2015, despite difficult macro-economic conditions. With revenue of EUR 222 million (excluding licence revenue), it surpassed the excellent revenue of the previous year of EUR 220 million. With its continued positive development, the clothing manufacturer from Herford yet again performed better than the sector as a whole, which showed a slight downward trend. "The economic crisis in Russia, the dollar rate problem and the weather made life difficult for the clothing industry last year. In this challenging environment, we successfully held our ground. Our strong brands strategy is a success," emphasize managing partners Wolfgang and Klaus Brinkmann.

The export share remaind high at 44 percent (previous year 45 percent). The main export country was Italy once again, followed by the Netherlands and Scandinavia. North America is viewed as a new future market for the bugatti and Eduard Dressler brands. In 2015, bugatti Holding invested a total of EUR 3,8 million in further strengthening its brands. The focus again this year was on the bugatti brand, for which the company is driving forward its expansion of retail floor space, with new shops, stores and outlets.

bugatti Holding bolstered its management team in the last financial year. The two managing partners, Wolfgang and Klaus Brinkmann, are now supported by their sons Markus and Julius Brinkmann. Both men have undergone extensive training for their new roles. With this team of four at the helm, the company is well positioned for the future. At the same time, bugatti Holding reinforced its identity as a family business. "We prepared for this step carefully, as we are committed to ensuring respectability and reliability in our company management as well," emphasise Wolfgang and Klaus Brinkmann. bugatti Holding Brinkmann has 948 employees in Germany, of whom 376 are employed at the headquarters in Herford.

In the core brand bugatti, the product groups knitwear, shirts and trousers have developed very successfully in the market once again. They generated revenue growth of 4.3 percent on the previous year. Because of the very warm weather, 2015 revenues from jackets and coats did not meet expectations.

In the women´s fashion segment, the bugatti brand is enjoying growing acceptance. Therefore, the company added blazers and sweat fabric to its jacket collection for women. In addition, spring/summer 2015 saw a women´s swimwear collection featuring bikinis and swimsuits offered for the first time. bugatti is already very successful internationally with an export rate of over 55 percent. However, the lifestyle brand has set its sights on even stronger internationalisation. Alongside the existing European export markets, the USA and the countries on the Arabian Peninsula play an expecially important role as growth markets for the label. Here, the focus is on further expansion, with mono-label stores and multi-product spaces. In 2015, bugatti raised its visibility in the retail sector further, with new stores and shop-in-shop areas. It added two stores and 38 new shop areas with trade partners in Germany and abroad to its portfolio. bugatti thus has a total of 530 shops-in-shops and 21 stores. In addition, the brand is represented by six outlets in Germany. Six additional stores are set to open in 2016, as well as another outlet in Brehna near Leipzig. The bugatti brand image and brand recognition increased further in 2015. German specialist retailers rated bugatti a "top brand". In the Outfit Study 9.0 by publisher Spiegel-Verlag, bugatti gained ground once more and now enjoys more than 80 percent brand recognition among German end consumers. The licence business, with a total of 15 licence partners, is one of bugatti´s strengths. The small leather goods, bags and luggage segment enjoyed particularly positive development, with strong growth on the North American continent. The strongest bugatti licence is still shoes, represented in the market by men´s and women´s shoes.

The Eduard Dressler brand developed positively in 2015, increasing revenue and gaining market share in Germany. This was not possible in the Eastern European markets in 2015, where revenue dropped because of the difficult market conditions. The provider of high-end men´s fashion is striving for further expansion. After careful analysis, it found considerable potential in the North American market. The combination of perfect value for money and the brand´s service expertise, which has been expanding for years, opens up extraordinary opportunities here. The market launch is scheduled for the spring/summer season 2017 and preparations are underway. Eduard Dressler will continue to invest in the product and the brand in 2016. The successful campaign with brand ambassador and star trumpet player Till Brönner will continue this year. A new shop-in-shop concept will raise the brand´s visibility among trade partners even more. The licence brand DAKS held on to its German market share in 2015.

For the company Wilvorst, with its brands Wilvorst, Tziacco, atelier torino and Corpus Line, the year 2015 was another very successful one. The company increased revenue by 3.6 percent, driven by the brands Wilvorst and Tziacco. Wilvorst thus once again cemented its position as market leader for formal and special occasion men´s clothing. With the brands atelier torino and Corpus Line, the company was just able to maintain its revenue. The company modernised these brands and thus improved competitiveness substantially. For Corpus Line, the company invested in the B2B visualisation tool "Styleprofiler", which lets users configure tailor-made clothing on screen. Existing production at the German site in Northeim, with 200 suits daily, supplemented by international production in Southern Europe, is a guarantee for high quality and flexibility. The prospects for 2016 are positive, as Wilvorst is celebrating its 100-year anniversary this year and will be visible in the market with numerous customer campaigns.

The company Pikeur Reitmoden from Werther/Westphalia with its brands Pikeur and Eskadron, surpassed the already very successful financial year 2014 yet again: 2015 saw the highest revenue in the company´s history. Revenue in the riding clothing sector remained steady at a high level in Germany, and even increased significantly in the field of Eskadron riding gear. The export share in 2015 was again very high at 51 percent (previous year 54 percent). Both brands profited from the strong UK market, where they enjoyed double-digit revenue growth. However, the economic difficulties in some other European countries led to slight revenue drops for Pikeur. The main revenue driver in 2015 was clothing in the riding breeches and jackets sectors, which are in part still produced in Uchte (Lower Saxony)of Herford. The company built on the collaboration with long-time Pikeur brand ambassador Ludger Beerbaum in 2015, with the new Riesenbeck International training centre and associated sponsoring for numerous events. The 2016 sporting highlight will be the Olympic Games in Rio, which will attract global media attention. Pikeur is the outfitter for the three favourite show-jumping teams: Germany, Holland and host country Brazil.


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Contact

TANJA BOBEL

Public Relations
bugatti Holding
Brinkmann

Hansastraße 55
32049 Herford
Germany


Tel.: +49 (0) 52 21 / 88 4 - 127
Fax: +49 (0) 52 21 / 88 42 - 225

E-Mail: t.bobel(at)bugatti.de

Ann-Kathrin Zich

Public Relations
bugatti Holding
Brinkmann

Hansastraße 55
32049 Herford
Germany


Tel: +49 (0) 52 21 / 88 4 - 117
Fax: +49 (0) 52 21 / 88 42 - 225

E-Mail: a-k.zich(at)bugatti.de

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