30.03.2017

bugatti Holding Brinkmann forges ahead with growth

Herford. bugatti Holding Brinkmann GmbH & Co. KG has the wind in its sails again. Turnover in 2016 rose to 225 million euros (excluding licence turnover) from 222 million euros in the previous year. This is the third year running that the Herford company has achieved a plus. The fashion clothing manufacturer has again distanced itself from the backward trend experienced by the clothing sector which in 2016 experienced losses of 3.8 per cent. All companies in the group contributed to its growth. "In the last year we have invested heavily in modernising our brand. This has been honoured by our customers", said the Managing Director.

2016 was the first business year that the new four-man leadership team had totally worked together in management. In 2015 Markus and Julius Brinkmann moved up into management, since when they have been managing the holding in collaboration with their fathers, Wolfgang and Klaus Brinkmann. The next generation of management is sitting firmly in the saddle. "The established togetherness of this four-man team has added to the dynamic of the company´s future development. It appears that the mix of long experience and young ideas is leading us towards a promising future", affirm Wolfgang and Klaus Brinkmann.

Exports in 2016 were slightly down. With a 43 per cent market share, however, things are moving back almost to the level of the previous year. The reduction can be largely attributed to the difficult situation in Russia. Once again the most important export market was Italy, followed by the Netherlands and Scandinavia.

The corporate group invested heavily in 2016. The sum invested amounted in total to 3.8 million euros. The main focus for investment was the bugatti brand. The emphasis here was on the orientation of the brand, a clear modern product profile and the development of the NOS product programme. A new goods warehouse and new merchandise management system have optimised both product management and product control. Added to this is investment in IT and logistics plus establishment of bugatti Retail GmbH.

bugatti Holding Brinkmann employs 982 staff in Germany; 34 more than in the previous year. Of these, 382 work at the original site in Herford; five more than last year. 

bugatti 

The bugatti brand was able to benefit in 2016 from its clear profile and comprehensive range of products. A major contribution to success was effective in-season management which controlled the development of sales and stock during the season. The bugatti brand was thus able to develop in both the women´s and menswear sections. Only in the jackets segment did sales fall away and that was due to weather conditions. Women´s fashion continued to establish itself in the market. In this segment bugatti realised a two-figure increase in sales and acquired its first key accounts. 

bugatti continued to expand its retail presence in 2016. The number of stores rose by four to 25. Additional new stores are planned for 2017, including stores on the German coast and the Arabian Peninsula. 

bugatti brand shop-in-shop areas have increased from 530 to 550. The e-commerce segment has also developed pleasingly and bugatti views this as an important future area of growth.

The bugatti brand profile was sharpened even more, developing itself further on the product level with the establishment of the "modern urban" style world. In the marketing segment action has focused on modernising and emotionalising the brand image. Also sharply in focus is the digitalisation of the brand, with a stronger social media presence and online platforms. Our objective is to establish bugatti as an international lifestyle brand.

Sales in the bugatti licence business have increased to double digits with 15 licence partners. The strongest licence performances in 2016 were in men´s and women´s footwear. Leather accessories, travel goods, belts and socks also developed well.

Eduard Dressler

The Eduard Dressler brand experienced renewed growth in 2016. This provider of high-quality menswear acquired a greater share of the market and increased it sales. Growth was evident both in Germany and in the rest of Europe. The extra sales in other countries in 2016 outstripped growth in German sales. The brand has enhanced its brand recognition.

In 2016 Eduard Dressler increased its investment in the trouser segment and directed its product lines more markedly towards the casual market. This shirts product group is also enjoying  greater than average growth. From autumn/winter 2017 two new products knitwear and belts; both made in Italy - will be added to the Collection. This will further develop brand marketing in department stores.

Eduard Dressler sees great potential in the North American market. The capture of this market will be strategically planned. The successful collaboration with our brand ambassador, the trumpet star Till Brönner, will continue in 2017.

Wilvorst

For the Wilvorst Company with its Wilvorst, Tziacco, atelier torino and Corpus Line, the Centenary year of 2016 was very successful. Sales of the Wilvorst and Tziacco brands rose by 3.1 per cent. This enabled the manufacturer to consolidate his position as market leader for men´s formal wear.

Parity in sales was achieved by atelier torino. The company has modernised this traditional brand and significantly improved its competitive edge with its new semi-formal capsule collection atelier torino Gala.

The B2B visualisation tool, "Style Profiler" which is used to configure individual made-to-measure clothing on-screen, was further optimised for the Corpus Line label. Customers rated it as very good. Existing production at the Northeim site in Germany, which produces 200 suits per day, supplemented by international production in southern Europe is the guarantee of quality and flexibility. 

Pikeur

The Pikeur Reitmoden company from Werther in Westphalia which produces the PIKEUR and ESKRADON brands has already surpassed its particularly successful 2015 result: It could well register 2016 as the most successful year for sales in the company´s history. Sales in Germany have risen again, and in the ESKADRON equestrian clothing segment there has been a marked increase. The 2016 export share of 48 per cent (previous year 51 per cent) was again very high. Both brands benefited from strong markets in the UK, the Benelux countries and Sweden and saw renewed growth in sales.

Key sales drivers in clothing in 2016 were in the riding breeches and jackets segment, much of which is produced in Uchte, Lower Saxony and at the main site in Herford.

The long-standing collaboration with the Pikeur brand ambassador, Ludger Beerbaum, the new Riesenbeck International training centre and the related sponsorship of numerous events will continue for a further four years. Contracts with the Olympic riders, Meredith Michaels-Beerbaum and Hubertus Schmidt have also been extended.

The sporting highlight of 2016 was the Olympic Games in Rio, where Pikeur had global media coverage as outfitter of the three show-jumping teams from Germany, Holland and the host country Brazil. The German team came home with a bronze medal.

In order to maintain its presence on the Olympian turf, Pikeur has concluded a long-term contract with the German Olympic Committee for equestrian events (DOKR) in Warendorf, thus reinforcing its commitment. As well as equipping the show-jumping and horse driving squads, Piker will also equip riders in the dressage, eventing and para-equestrian disciplines.

Outlook

bugatti Holding will forge ahead with the modernization of its brands as well as the internationalization and digitalisation of the company. With wide-ranging investment in 2017, the course will be set for expansion. "We are in a very good position and can look optimistically towards the future", declare Wolfgang and Klaus Brinkmann.

30.03.2017

bugatti Holding Brinkmann forges ahead with growth

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bugatti Holding Brinkmann forges ahead with growth


Herford. bugatti Holding Brinkmann GmbH & Co. KG has the wind in its sails again. Turnover in 2016 rose to 225 million euros (excluding licence turnover) from 222 million euros in the previous year. This is the third year running that the Herford company has achieved a plus. The fashion clothing manufacturer has again distanced itself from the backward trend experienced by the clothing sector which in 2016 experienced losses of 3.8 per cent. All companies in the group contributed to its growth. "In the last year we have invested heavily in modernising our brand. This has been honoured by our customers", said the Managing Director.

2016 was the first business year that the new four-man leadership team had totally worked together in management. In 2015 Markus and Julius Brinkmann moved up into management, since when they have been managing the holding in collaboration with their fathers, Wolfgang and Klaus Brinkmann. The next generation of management is sitting firmly in the saddle. "The established togetherness of this four-man team has added to the dynamic of the company´s future development. It appears that the mix of long experience and young ideas is leading us towards a promising future", affirm Wolfgang and Klaus Brinkmann.

Exports in 2016 were slightly down. With a 43 per cent market share, however, things are moving back almost to the level of the previous year. The reduction can be largely attributed to the difficult situation in Russia. Once again the most important export market was Italy, followed by the Netherlands and Scandinavia.

The corporate group invested heavily in 2016. The sum invested amounted in total to 3.8 million euros. The main focus for investment was the bugatti brand. The emphasis here was on the orientation of the brand, a clear modern product profile and the development of the NOS product programme. A new goods warehouse and new merchandise management system have optimised both product management and product control. Added to this is investment in IT and logistics plus establishment of bugatti Retail GmbH.

bugatti Holding Brinkmann employs 982 staff in Germany; 34 more than in the previous year. Of these, 382 work at the original site in Herford; five more than last year. 

bugatti 

The bugatti brand was able to benefit in 2016 from its clear profile and comprehensive range of products. A major contribution to success was effective in-season management which controlled the development of sales and stock during the season. The bugatti brand was thus able to develop in both the women´s and menswear sections. Only in the jackets segment did sales fall away and that was due to weather conditions. Women´s fashion continued to establish itself in the market. In this segment bugatti realised a two-figure increase in sales and acquired its first key accounts. 

bugatti continued to expand its retail presence in 2016. The number of stores rose by four to 25. Additional new stores are planned for 2017, including stores on the German coast and the Arabian Peninsula. 

bugatti brand shop-in-shop areas have increased from 530 to 550. The e-commerce segment has also developed pleasingly and bugatti views this as an important future area of growth.

The bugatti brand profile was sharpened even more, developing itself further on the product level with the establishment of the "modern urban" style world. In the marketing segment action has focused on modernising and emotionalising the brand image. Also sharply in focus is the digitalisation of the brand, with a stronger social media presence and online platforms. Our objective is to establish bugatti as an international lifestyle brand.

Sales in the bugatti licence business have increased to double digits with 15 licence partners. The strongest licence performances in 2016 were in men´s and women´s footwear. Leather accessories, travel goods, belts and socks also developed well.

Eduard Dressler

The Eduard Dressler brand experienced renewed growth in 2016. This provider of high-quality menswear acquired a greater share of the market and increased it sales. Growth was evident both in Germany and in the rest of Europe. The extra sales in other countries in 2016 outstripped growth in German sales. The brand has enhanced its brand recognition.

In 2016 Eduard Dressler increased its investment in the trouser segment and directed its product lines more markedly towards the casual market. This shirts product group is also enjoying  greater than average growth. From autumn/winter 2017 two new products knitwear and belts; both made in Italy - will be added to the Collection. This will further develop brand marketing in department stores.

Eduard Dressler sees great potential in the North American market. The capture of this market will be strategically planned. The successful collaboration with our brand ambassador, the trumpet star Till Brönner, will continue in 2017.

Wilvorst

For the Wilvorst Company with its Wilvorst, Tziacco, atelier torino and Corpus Line, the Centenary year of 2016 was very successful. Sales of the Wilvorst and Tziacco brands rose by 3.1 per cent. This enabled the manufacturer to consolidate his position as market leader for men´s formal wear.

Parity in sales was achieved by atelier torino. The company has modernised this traditional brand and significantly improved its competitive edge with its new semi-formal capsule collection atelier torino Gala.

The B2B visualisation tool, "Style Profiler" which is used to configure individual made-to-measure clothing on-screen, was further optimised for the Corpus Line label. Customers rated it as very good. Existing production at the Northeim site in Germany, which produces 200 suits per day, supplemented by international production in southern Europe is the guarantee of quality and flexibility. 

Pikeur

The Pikeur Reitmoden company from Werther in Westphalia which produces the PIKEUR and ESKRADON brands has already surpassed its particularly successful 2015 result: It could well register 2016 as the most successful year for sales in the company´s history. Sales in Germany have risen again, and in the ESKADRON equestrian clothing segment there has been a marked increase. The 2016 export share of 48 per cent (previous year 51 per cent) was again very high. Both brands benefited from strong markets in the UK, the Benelux countries and Sweden and saw renewed growth in sales.

Key sales drivers in clothing in 2016 were in the riding breeches and jackets segment, much of which is produced in Uchte, Lower Saxony and at the main site in Herford.

The long-standing collaboration with the Pikeur brand ambassador, Ludger Beerbaum, the new Riesenbeck International training centre and the related sponsorship of numerous events will continue for a further four years. Contracts with the Olympic riders, Meredith Michaels-Beerbaum and Hubertus Schmidt have also been extended.

The sporting highlight of 2016 was the Olympic Games in Rio, where Pikeur had global media coverage as outfitter of the three show-jumping teams from Germany, Holland and the host country Brazil. The German team came home with a bronze medal.

In order to maintain its presence on the Olympian turf, Pikeur has concluded a long-term contract with the German Olympic Committee for equestrian events (DOKR) in Warendorf, thus reinforcing its commitment. As well as equipping the show-jumping and horse driving squads, Piker will also equip riders in the dressage, eventing and para-equestrian disciplines.

Outlook

bugatti Holding will forge ahead with the modernization of its brands as well as the internationalization and digitalisation of the company. With wide-ranging investment in 2017, the course will be set for expansion. "We are in a very good position and can look optimistically towards the future", declare Wolfgang and Klaus Brinkmann.


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Contact

TANJA BOBEL

Public Relations
bugatti Holding
Brinkmann

Hansastraße 55
32049 Herford
Germany


Tel.: +49 (0) 52 21 / 88 4 - 127
Fax: +49 (0) 52 21 / 88 42 - 225

E-Mail: t.bobel(at)bugatti.de

Ann-Kathrin Zich

Public Relations
bugatti Holding
Brinkmann

Hansastraße 55
32049 Herford
Germany


Tel: +49 (0) 52 21 / 88 4 - 117
Fax: +49 (0) 52 21 / 88 42 - 225

E-Mail: a-k.zich(at)bugatti.de

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