28.02.2018

Trend statements spring/summer 2018

Holger Schmidt, Product manager bugatti coats, suits and jackets (bugatti GmbH):

There is definitely more emphasis on modernity and function in men´s for spring/summer 2018. Flexcity and Rain Series are the core themes of the collection. Special highlights are provided by light Rain Series slip-ons with reversible hood in plain colours or patterned effect with membrane, contrasting coloured welded taping plus all the usual full Rain Series functionality.

The bugatti jacket collection stays strong with jersey and tailored jackets. Flexcity jackets are the core of the collection. New - Air Series programme with jackets in super-light cotton stretch and nylon. Waistcoats in jersey/Flexcity, cotton/linen, and cotton stretch are available in many more options. Suit Separates in jersey/Flexcity, cotton stretch, linen and wool mixes play a key role. 

For complete suits, patterned styles in checks and stripes have more important part to play. Revers are more pronounced; the silhouette stays slim. Inside and outside detailing/styling give extra punch to the collection.

Jörg Steinbrück, Product manager bugatti jackets (bugatti GmbH):

Without the help of high-performance stretch, it would be impossible to achieve the combination of comfort in wear and a slim silhouette. Based on new technology and innovate materials, FLEXCITY is achieving exponential growth. Absolutely affirmative - styles in a combination of high stretch and welded seams; the Rainseries styles in Flexcity formats combine waterproof qualities with breathability and stretch effect, The Look goes from cool to casual sporty. Lightness remains at the heart of the whole collection, of course, and Airseries items really score here with their ultra-light quilted versions combined with ultrasonic elements. So Flexcity, Airseries and Rainseries are the main themes in the new collection.

Jürgen Oellers, Product manager bugatti trousers (bugatti GmbH):

The Chino Offensive: The bugatti trousers collection brings chinos - the gentle option - into focus. Modern-fit and slim-fit styles with innovative detailing solutions open into styles that include statements of increased comfort in stretch mixes, yarn-dyed mini-designs and pigment-dyed cavalry twill. The feel is modern/compact but nonetheless luxuriously soft thanks to classic carbon brushing. Seersucker and checks are out in front.

The Five Pocket range presents new colourways in Green, Yellow, Terracotta and Aqua Blue in the widest array of shades. In line with the theme of Cool Summer - cooling light Co/Lycra pima cotton, the Frozen colour story, superior Italian denim and of course the Flexcity high street theme, singled out as product theme by the pocket blazer and extra labelling.

Bermudas - the summer "must-have", are new to the programme in stretch styles. Styles stay below the knee and mainly slim-fit Pima Co qualities are joined by camouflage prints in blue shades, one pinpoint and four yarn-dyed fabrics in nautical look, and the collection is rounded off by a heavy-wash Powerstretch denim Bermuda - the right attitude to summer. 

New washes with soft destroyed effects in denim steer the customer towards an authentic vintage look. Dare to be different!

Nico Eisenbruch, Product manager bugatti Knitwear/Jersey (bugatti GmbH):

The new season is shaped by an authentic mix of product groups. The fashion focus is on knitted and jersey polos. They bring an essential sportiness to the long-sleeved sweatshirt and knitwear theme. The interplay of different material effects in cotton give the collection new substance and create on overall new look. Functional jerseys and ultra-light technos complete the new contemporary look of the "bugatti" collection. Printed polos in pique and jersey with 3-D elements make strong visual statements. The luxurious detail shown in labelling and materials are an indication of the high quality of the entire collection. Both the modern, formal sector and the smart casual sector of the collection get their up-to-date visual headline from the urban colour harmony of their up-to-date visual headline from the urban colour harmony of their looks and fabrics. Cool Blues, minted Greens, fresh Reds and Rose provide a contrast to pale Neutrals and Navy. Colours such as Orange-red, sunny Yellow and Aqua combined with Khaki and Indigo nuances round off the overall look of the collection. 

Lena Brinkmann, Design bugatti Women´s Jackets / Blazers / Trousers (bugatti GmbH):

The theme of lightness is central to bugatti Women for spring/summer 2018. Relaxed blouses and parka styles in new mesh effect guarantee carefree comfort in wear and include water-repellent qualities in their design. Neoprene continues to play a key role in the collection and its super-soft, light feel is impressive. Quilted items tend to be short and come in material mixes with jersey or shape memory; some with summery, feminine prints. In the new bugatti women´s rainwear range, waterproof membranes and welded seams guarantee functionality. Blazers in feminine, super-soft jerseys with summery patterning, classy details and the appropriate Flexcity tailoring on the inside ensure the greatest freedom of movement combined with a slim silhouette. They are joined by relaxed trouser styles that are making their entrance for the spring/summer season 2018. 

Vera Wächter, Product manager bugatti Shirts (bugatti GmbH):

Shades of Rosé and Aqua bring fresh notes of colour. The main colour spectrum combines sunny Yellow, Khaki, Cactus green and shades of Indigo with Orange-red for summer warmth. The combination of Green nuances with Marine creates a harmonious effect.

Linen structures, pale mixes and fine cottons provide both a summery look and a summery feel.

Structure and prints continue to play a key role. Fil coupé effects enhance the product image. Small graphic patterning is either printed or woven. Floral prints and geometric motifs add interest. A variety of print structures lend diversity to the printed spectrum. Fade-out prints are new. Strong visuals are provided by bold flower prints.

Statement prints are also evident as checks: Glen checks, window checks, Madras checks, fresh Vichy checks - all ramp up quantities. Striking stripe interpretations are cleverly interpretations are cleverly integrated. A mix of patterned and plain shirts provides the right balance. Great attention is paid to detail - even in uncluttered styles. A selection of buttons makes these shirts special. Washed shirts embody that contemporary casualness and emphasise summer attitude. Soft collars lend lightness. The look is understated and natural. Versions with stand-up collars provide a smart alternative and a fashionable high-spot in the style park. Flexcity shirts are integrated into the collection image. The focus is on the "Comfort" motto. All Flexcity shirts are slim-fit.

Elisabeth Langner, Sales bugatti Scarves/Ties (bugatti GmbH):

Scarves: The Scarves collection presents a kaleidoscope of qualities and colours. Color-graded, double-layered scarves are especially attractive in summer colours. Cotton scarves in linen-look are an important feature, as are the classic checked scarves and plain-coloured scarves in beautiful colours.

Ties: The new NOS programme in 12 colours, plain and striped is quite new. Bow ties are made to match in the NOS range. Added to this are fashionable ties with minimal patterning and a variety of stripes as well as the ever-popular check. The key items are graphically matched to the NOS programme. Breast-pocket handkerchiefs complement the bugatti shirt collection perfectly.

Ralph Klüsserath, Brand manager bugatti leatherwear (Platinum3Ledermoden GmbH & Co. KG):

Feather-light, super-soft nappa leathers are at the heart of the bugatti leather collection. Oped edges and special finishes create a modern and authentic look, while the shapes appeal to the target customer group. The size range still goes from 48 to 72 and from 25 to 36. Modernity and quality in styling, finishing and materials used are the hallmark of the bugatti leather collection for spring/summer 2018. Nappa leathers feature beside top-quality velours. The usual colour palette is enriched by cognac, olive, wine and grey.

Nicole Swoboda, Product management Belts (Lloyd Arthur Scharfer Vertriebsgesellschaft mbH): 

Summer textile strip belts emphasise the modern sporty feel of the collection. These flexible styles pick up on the stripy detailing of the season and bring a fresh new feel with shades of pale ecru and beige. Blue shades come into play with structured leathers in this classic belt collection. New plaited in textile and full-grain leather complete the picture. Braces not only provide perfect support for trousers; they also make a fun fashion accessory. The new bugatti braces collection has the right pair of braces for every style and every occasion. As well as the basic classic colours like black and cream, there are shades of Navy and Bordeaux to play a key role for festive occasions and classic entrances. Casual styles include top-quality full-grain leathers and their retro charm ensures their popularity.

Agnes Hahn, Design bugatti Headgear (R&M Wegener GmbH & Co. KG):

Modern baseball caps are predominant in a fresh colour spectrum; some "heavy washed" or with embroidery, 3D prints, laser cut effects or other details. The classics - the flat cap and Gatsby cap in various fabrics and patterns such as glen checks, Vichy pattern and stripes in coarse-grained linen or cotton - retain their appeal. Elegant Panamas and relaxed trilby with decorative Paisley brands create a feeling of summer. Ultra-light and functional technics which include Flexcity, Gore-Tex, UV Guard and organic cotton in their construction round off the collection.

Theresa Jungmann, Design bugatti Socks (Atair GmbH):

The bugatti sock collection for spring/summer 2018 includes in its men´s and women´s ranges fresh, bright colours and a wide variety of qualities. Cool Blues combined with shades of Green have a key role in the men´s collection, while warmer indigo nuances with red placed as a contrast create a denim look. The women´s collection includes fresh Green and Khaki, creating a summery feel. Stripes, piqués, florals and other patterns borrowed from the clothing collections round off this collection.

Sonja Becker, bugatti shoes, marketing management (AstorMüllerGroup): 

The sneaker and athleisure trend can be seen clearly in the new season. The big news is ultra-light soles in white or other light colours. For sneakers, the usual half-shoes, bootees or sandals the same thing applies - knitted uppers are an absolute must-have. Sneaker styles in knitted look are front runners. Striking details like large eyelets, loops, decorative satin laces, 3D prints, cut-outs and laser-cuts create visual highlights. Styles are generally plainer and more reduced.

28.02.2018

Trend statements spring/summer 2018

< Womens Clothing and Licences spring/summer 18

28.02.2018 12:09 More images and information
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Trend statements spring/summer 2018


Holger Schmidt, Product manager bugatti coats, suits and jackets (bugatti GmbH):

There is definitely more emphasis on modernity and function in men´s for spring/summer 2018. Flexcity and Rain Series are the core themes of the collection. Special highlights are provided by light Rain Series slip-ons with reversible hood in plain colours or patterned effect with membrane, contrasting coloured welded taping plus all the usual full Rain Series functionality.

The bugatti jacket collection stays strong with jersey and tailored jackets. Flexcity jackets are the core of the collection. New - Air Series programme with jackets in super-light cotton stretch and nylon. Waistcoats in jersey/Flexcity, cotton/linen, and cotton stretch are available in many more options. Suit Separates in jersey/Flexcity, cotton stretch, linen and wool mixes play a key role. 

For complete suits, patterned styles in checks and stripes have more important part to play. Revers are more pronounced; the silhouette stays slim. Inside and outside detailing/styling give extra punch to the collection.

Jörg Steinbrück, Product manager bugatti jackets (bugatti GmbH):

Without the help of high-performance stretch, it would be impossible to achieve the combination of comfort in wear and a slim silhouette. Based on new technology and innovate materials, FLEXCITY is achieving exponential growth. Absolutely affirmative - styles in a combination of high stretch and welded seams; the Rainseries styles in Flexcity formats combine waterproof qualities with breathability and stretch effect, The Look goes from cool to casual sporty. Lightness remains at the heart of the whole collection, of course, and Airseries items really score here with their ultra-light quilted versions combined with ultrasonic elements. So Flexcity, Airseries and Rainseries are the main themes in the new collection.

Jürgen Oellers, Product manager bugatti trousers (bugatti GmbH):

The Chino Offensive: The bugatti trousers collection brings chinos - the gentle option - into focus. Modern-fit and slim-fit styles with innovative detailing solutions open into styles that include statements of increased comfort in stretch mixes, yarn-dyed mini-designs and pigment-dyed cavalry twill. The feel is modern/compact but nonetheless luxuriously soft thanks to classic carbon brushing. Seersucker and checks are out in front.

The Five Pocket range presents new colourways in Green, Yellow, Terracotta and Aqua Blue in the widest array of shades. In line with the theme of Cool Summer - cooling light Co/Lycra pima cotton, the Frozen colour story, superior Italian denim and of course the Flexcity high street theme, singled out as product theme by the pocket blazer and extra labelling.

Bermudas - the summer "must-have", are new to the programme in stretch styles. Styles stay below the knee and mainly slim-fit Pima Co qualities are joined by camouflage prints in blue shades, one pinpoint and four yarn-dyed fabrics in nautical look, and the collection is rounded off by a heavy-wash Powerstretch denim Bermuda - the right attitude to summer. 

New washes with soft destroyed effects in denim steer the customer towards an authentic vintage look. Dare to be different!

Nico Eisenbruch, Product manager bugatti Knitwear/Jersey (bugatti GmbH):

The new season is shaped by an authentic mix of product groups. The fashion focus is on knitted and jersey polos. They bring an essential sportiness to the long-sleeved sweatshirt and knitwear theme. The interplay of different material effects in cotton give the collection new substance and create on overall new look. Functional jerseys and ultra-light technos complete the new contemporary look of the "bugatti" collection. Printed polos in pique and jersey with 3-D elements make strong visual statements. The luxurious detail shown in labelling and materials are an indication of the high quality of the entire collection. Both the modern, formal sector and the smart casual sector of the collection get their up-to-date visual headline from the urban colour harmony of their up-to-date visual headline from the urban colour harmony of their looks and fabrics. Cool Blues, minted Greens, fresh Reds and Rose provide a contrast to pale Neutrals and Navy. Colours such as Orange-red, sunny Yellow and Aqua combined with Khaki and Indigo nuances round off the overall look of the collection. 

Lena Brinkmann, Design bugatti Women´s Jackets / Blazers / Trousers (bugatti GmbH):

The theme of lightness is central to bugatti Women for spring/summer 2018. Relaxed blouses and parka styles in new mesh effect guarantee carefree comfort in wear and include water-repellent qualities in their design. Neoprene continues to play a key role in the collection and its super-soft, light feel is impressive. Quilted items tend to be short and come in material mixes with jersey or shape memory; some with summery, feminine prints. In the new bugatti women´s rainwear range, waterproof membranes and welded seams guarantee functionality. Blazers in feminine, super-soft jerseys with summery patterning, classy details and the appropriate Flexcity tailoring on the inside ensure the greatest freedom of movement combined with a slim silhouette. They are joined by relaxed trouser styles that are making their entrance for the spring/summer season 2018. 

Vera Wächter, Product manager bugatti Shirts (bugatti GmbH):

Shades of Rosé and Aqua bring fresh notes of colour. The main colour spectrum combines sunny Yellow, Khaki, Cactus green and shades of Indigo with Orange-red for summer warmth. The combination of Green nuances with Marine creates a harmonious effect.

Linen structures, pale mixes and fine cottons provide both a summery look and a summery feel.

Structure and prints continue to play a key role. Fil coupé effects enhance the product image. Small graphic patterning is either printed or woven. Floral prints and geometric motifs add interest. A variety of print structures lend diversity to the printed spectrum. Fade-out prints are new. Strong visuals are provided by bold flower prints.

Statement prints are also evident as checks: Glen checks, window checks, Madras checks, fresh Vichy checks - all ramp up quantities. Striking stripe interpretations are cleverly interpretations are cleverly integrated. A mix of patterned and plain shirts provides the right balance. Great attention is paid to detail - even in uncluttered styles. A selection of buttons makes these shirts special. Washed shirts embody that contemporary casualness and emphasise summer attitude. Soft collars lend lightness. The look is understated and natural. Versions with stand-up collars provide a smart alternative and a fashionable high-spot in the style park. Flexcity shirts are integrated into the collection image. The focus is on the "Comfort" motto. All Flexcity shirts are slim-fit.

Elisabeth Langner, Sales bugatti Scarves/Ties (bugatti GmbH):

Scarves: The Scarves collection presents a kaleidoscope of qualities and colours. Color-graded, double-layered scarves are especially attractive in summer colours. Cotton scarves in linen-look are an important feature, as are the classic checked scarves and plain-coloured scarves in beautiful colours.

Ties: The new NOS programme in 12 colours, plain and striped is quite new. Bow ties are made to match in the NOS range. Added to this are fashionable ties with minimal patterning and a variety of stripes as well as the ever-popular check. The key items are graphically matched to the NOS programme. Breast-pocket handkerchiefs complement the bugatti shirt collection perfectly.

Ralph Klüsserath, Brand manager bugatti leatherwear (Platinum3Ledermoden GmbH & Co. KG):

Feather-light, super-soft nappa leathers are at the heart of the bugatti leather collection. Oped edges and special finishes create a modern and authentic look, while the shapes appeal to the target customer group. The size range still goes from 48 to 72 and from 25 to 36. Modernity and quality in styling, finishing and materials used are the hallmark of the bugatti leather collection for spring/summer 2018. Nappa leathers feature beside top-quality velours. The usual colour palette is enriched by cognac, olive, wine and grey.

Nicole Swoboda, Product management Belts (Lloyd Arthur Scharfer Vertriebsgesellschaft mbH): 

Summer textile strip belts emphasise the modern sporty feel of the collection. These flexible styles pick up on the stripy detailing of the season and bring a fresh new feel with shades of pale ecru and beige. Blue shades come into play with structured leathers in this classic belt collection. New plaited in textile and full-grain leather complete the picture. Braces not only provide perfect support for trousers; they also make a fun fashion accessory. The new bugatti braces collection has the right pair of braces for every style and every occasion. As well as the basic classic colours like black and cream, there are shades of Navy and Bordeaux to play a key role for festive occasions and classic entrances. Casual styles include top-quality full-grain leathers and their retro charm ensures their popularity.

Agnes Hahn, Design bugatti Headgear (R&M Wegener GmbH & Co. KG):

Modern baseball caps are predominant in a fresh colour spectrum; some "heavy washed" or with embroidery, 3D prints, laser cut effects or other details. The classics - the flat cap and Gatsby cap in various fabrics and patterns such as glen checks, Vichy pattern and stripes in coarse-grained linen or cotton - retain their appeal. Elegant Panamas and relaxed trilby with decorative Paisley brands create a feeling of summer. Ultra-light and functional technics which include Flexcity, Gore-Tex, UV Guard and organic cotton in their construction round off the collection.

Theresa Jungmann, Design bugatti Socks (Atair GmbH):

The bugatti sock collection for spring/summer 2018 includes in its men´s and women´s ranges fresh, bright colours and a wide variety of qualities. Cool Blues combined with shades of Green have a key role in the men´s collection, while warmer indigo nuances with red placed as a contrast create a denim look. The women´s collection includes fresh Green and Khaki, creating a summery feel. Stripes, piqués, florals and other patterns borrowed from the clothing collections round off this collection.

Sonja Becker, bugatti shoes, marketing management (AstorMüllerGroup): 

The sneaker and athleisure trend can be seen clearly in the new season. The big news is ultra-light soles in white or other light colours. For sneakers, the usual half-shoes, bootees or sandals the same thing applies - knitted uppers are an absolute must-have. Sneaker styles in knitted look are front runners. Striking details like large eyelets, loops, decorative satin laces, 3D prints, cut-outs and laser-cuts create visual highlights. Styles are generally plainer and more reduced.


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Contact

TANJA BOBEL

Public Relations
bugatti Holding
Brinkmann

Hansastraße 55
32049 Herford
Germany


Tel.: +49 (0) 52 21 / 88 4 - 127
Fax: +49 (0) 52 21 / 88 42 - 225

E-Mail: t.bobel(at)bugatti.de

Ann-Kathrin Zich

Public Relations
bugatti Holding
Brinkmann

Hansastraße 55
32049 Herford
Germany


Tel: +49 (0) 52 21 / 88 4 - 117
Fax: +49 (0) 52 21 / 88 42 - 225

E-Mail: a-k.zich(at)bugatti.de

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