07.03.2018

bugatti Holding Brinkmann achieves another increase in sales

Herford. bugatti Holding Brinkmann GmbH & Co. KG held its own well in 2017. Turnover rose to 226 million euros (without licence turnover) from 225 million euros in the previous year. "We continue to invest in the future viability of our company and our brand. This allowed us to develop positively as planned in 2017", reported Managing Directors Wolfgang and Klaus Brinkmann. 

Group

The export share in 2017 was 44 per cent, just above the previous year´s result of 43 per cent. bugatti Holding exported its brand to more than 60 countries world-wide. The most important export country by a long way is Italy, followed by the UK, Austria and The Netherlands. Business in Russia is showing an upward trend. This created an increase in pre-order trade for spring/summer 2018. At the moment there is every indication that this development will continue of the year.

Succession

Company management is being handed over gradually to the next generation. 2016 was the first year in which Wolfgang and Klaus Brinkmann were joined at the top level of the company by their sons Markus and Julius. In 2017 Wolfgang Brinkmann handed over responsibility for IT/Organisation and also for the Pikeur company to his son Markus. They continue to share joint responsibility for Production, Personnel, Finance and Control. Klaus Brinkmann has passed the responsibility for bugatti export to his son Julius. Sales, Quality, Product management and Marketing are now a shared responsibility.

Employees

bugatti Holding Brinkmann was able to increase the number of its employees in 2017. The group employed 1024 staff in Germany (previous year 982). 52 of these are trainees. The group employed 393 staff in Herford (previous year 381).

bugatti, Herford

The bugatti core brand asserted itself in the market in 2017. At the same time the label continued to undergo a consistent modernisation programme. The resulting growth was particularly apparent in the e-commerce and retail branches of the business. Italy was once again the strongest export target, followed by France and Austria. Exports to the Netherlands and Ireland showed gratifying growth. Russia also demonstrated a positive trend. Sports sponsorship contributed to increasing brand recognition in selected foreign markets. The bugatti label is now the official outfitter for the 2017/2018 season for the Austrian national ice hockey team. bugatti is committed to a multi-channel strategy: The brand is available not only from the over-the-counter retail sector but also online and from franchises. Five new stores were opened in 2017. A further two will open in The Netherlands in March 2018. Since 2017 the bugatti women´s collection also has its own  sales areas in retail stores. These will be added to in 2018. The bugatti presence is reinforced thanks to the multiple language options on Facebook as well as to the international website and the start with Instagram. There is also an increase in collaboration with influencers and bloggers.

The bugatti licence business has also developed successfully. Shoes were the most successful licence in 2017 and the bugatti has become one of the leading shoe brands in the German and European markets.

Dressler, Großostheim

2017 was a difficult year for the clothing industry and for the retail clothing business. The Dressler brand successfully managed the process of change by acquiring new customers. The brand developed very satisfactorily in resurgent markets such as those in eastern Europe. Eduard Dressler has also enjoyed success with its Total-look shops which produced positive results in terms of turnover and sales in 2017. A new store will open in Kiev in March. This will bring the total of shops and stores to five. The company´s collaboration with the jazz musician, Till Brönner, boosted brand recognition and lowered the average age of its customers. This will continue in 2018. In the image analysis carried out by the trade journal "Textilwirtschaft" the Eduard Dressler brand stood out as "Top brand Premium Men 2017". Further investment in the brand is planned for this year. The structure of the range will also be arranged more flexibly and services will be further optimised in the customized clothing sector, for instance. Eduard Dressler will thus respond to the rapidly-changing market and the growing demand for individualization.

The Daks licensed brand was relinquished on 31.12.2017.

Wilvorst, Northeim

The Wilvorst company in Northeim and the Wilvorst, Tziacco, atelier torino and Corpus Line brands also report positive results for 2017. The company consolidated its position as market leader for formal wear. Sales of the Wilvorst and Tziacco brands rose by a total of two per cent. The atelier torino and Corpus Line brands also report positive results for 2017. The company consolidated its position as market leader for formal wear. Sales of the Wilvorst and Tziacco brands rose by a total of two per cent. The atelier torino brand remained stable compared with the previous year. The modernized brand and the semi-formal capsule collection " atelier torino Gala" performened well on the market, attracting new customers of the brand. The B2B visualisation tool, which is used to configure individual made-to-measure clothing on-screen, was further optimised for the Corpus Line customized collection. The collection also provides even more design possibilities. Wilvorst produces 200 suits a day at its main site in Northeim. Production in Germany, supplemented by international production in southern Europe, is a guarantee of top quality, flexibility and reliability.

Pikeur, Werther

The Pikeur riding wear company from Werther in Westphalia which produces the Pikeur and Eskadron brands has broken its 2016 record: 2017 was the most successful year for sales in the company´history. Sales in the equestrian clothing sector remained at a high level and a two-digit increase was achieved in the Eskadron brand equestrian equipment sector. The 2017 export share of 47 per cent (previous year 48 per cent) again achieved a very high level. The most successful export targets were the UK, the Benelux countries, Sweden, Switzerland and Austria. Key sales drivers in clothing were in the riding breeches and jackets segment. Much of it is still produced in Uchte (Lower Saxony) and in Herford. 

In January of last year the Pikeur brand was boosted by an outfitting contract from the German Olympic Committee for equestrian events (DOKR) which will extend to 2024. It will include not only show-jumping, carriage-driving and dressage but now also para-dressage and versatility. All squad members and championship and the Olympic Games will be dressed in top-quality equestrian clothing. This represents the biggest sports sponsorship in the history of the Werther/Westphalian company.

In 2018 Pikeur will invest in the construction of a new logistics centre at the company headquarters in Werther. Preparations are in progress. Building work is scheduled to begin sometime in the first half of the year. 

Outlook

In 2017 bugatti Holding invested heavily in the future viability of the company, the modernisation of its brands and awareness-raising marketing activities. "We have made a good start to the current year. We intend to drive out multi-channel capability further and we are confident that this will pay off", say Wolfgang and Klaus Brinkmann, Managing Directors.

Photocredit: bugatti

07.03.2018

bugatti Holding Brinkmann achieves another increase in sales

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bugatti Holding Brinkmann achieves another increase in sales


Herford. bugatti Holding Brinkmann GmbH & Co. KG held its own well in 2017. Turnover rose to 226 million euros (without licence turnover) from 225 million euros in the previous year. "We continue to invest in the future viability of our company and our brand. This allowed us to develop positively as planned in 2017", reported Managing Directors Wolfgang and Klaus Brinkmann. 

Group

The export share in 2017 was 44 per cent, just above the previous year´s result of 43 per cent. bugatti Holding exported its brand to more than 60 countries world-wide. The most important export country by a long way is Italy, followed by the UK, Austria and The Netherlands. Business in Russia is showing an upward trend. This created an increase in pre-order trade for spring/summer 2018. At the moment there is every indication that this development will continue of the year.

Succession

Company management is being handed over gradually to the next generation. 2016 was the first year in which Wolfgang and Klaus Brinkmann were joined at the top level of the company by their sons Markus and Julius. In 2017 Wolfgang Brinkmann handed over responsibility for IT/Organisation and also for the Pikeur company to his son Markus. They continue to share joint responsibility for Production, Personnel, Finance and Control. Klaus Brinkmann has passed the responsibility for bugatti export to his son Julius. Sales, Quality, Product management and Marketing are now a shared responsibility.

Employees

bugatti Holding Brinkmann was able to increase the number of its employees in 2017. The group employed 1024 staff in Germany (previous year 982). 52 of these are trainees. The group employed 393 staff in Herford (previous year 381).

bugatti, Herford

The bugatti core brand asserted itself in the market in 2017. At the same time the label continued to undergo a consistent modernisation programme. The resulting growth was particularly apparent in the e-commerce and retail branches of the business. Italy was once again the strongest export target, followed by France and Austria. Exports to the Netherlands and Ireland showed gratifying growth. Russia also demonstrated a positive trend. Sports sponsorship contributed to increasing brand recognition in selected foreign markets. The bugatti label is now the official outfitter for the 2017/2018 season for the Austrian national ice hockey team. bugatti is committed to a multi-channel strategy: The brand is available not only from the over-the-counter retail sector but also online and from franchises. Five new stores were opened in 2017. A further two will open in The Netherlands in March 2018. Since 2017 the bugatti women´s collection also has its own  sales areas in retail stores. These will be added to in 2018. The bugatti presence is reinforced thanks to the multiple language options on Facebook as well as to the international website and the start with Instagram. There is also an increase in collaboration with influencers and bloggers.

The bugatti licence business has also developed successfully. Shoes were the most successful licence in 2017 and the bugatti has become one of the leading shoe brands in the German and European markets.

Dressler, Großostheim

2017 was a difficult year for the clothing industry and for the retail clothing business. The Dressler brand successfully managed the process of change by acquiring new customers. The brand developed very satisfactorily in resurgent markets such as those in eastern Europe. Eduard Dressler has also enjoyed success with its Total-look shops which produced positive results in terms of turnover and sales in 2017. A new store will open in Kiev in March. This will bring the total of shops and stores to five. The company´s collaboration with the jazz musician, Till Brönner, boosted brand recognition and lowered the average age of its customers. This will continue in 2018. In the image analysis carried out by the trade journal "Textilwirtschaft" the Eduard Dressler brand stood out as "Top brand Premium Men 2017". Further investment in the brand is planned for this year. The structure of the range will also be arranged more flexibly and services will be further optimised in the customized clothing sector, for instance. Eduard Dressler will thus respond to the rapidly-changing market and the growing demand for individualization.

The Daks licensed brand was relinquished on 31.12.2017.

Wilvorst, Northeim

The Wilvorst company in Northeim and the Wilvorst, Tziacco, atelier torino and Corpus Line brands also report positive results for 2017. The company consolidated its position as market leader for formal wear. Sales of the Wilvorst and Tziacco brands rose by a total of two per cent. The atelier torino and Corpus Line brands also report positive results for 2017. The company consolidated its position as market leader for formal wear. Sales of the Wilvorst and Tziacco brands rose by a total of two per cent. The atelier torino brand remained stable compared with the previous year. The modernized brand and the semi-formal capsule collection " atelier torino Gala" performened well on the market, attracting new customers of the brand. The B2B visualisation tool, which is used to configure individual made-to-measure clothing on-screen, was further optimised for the Corpus Line customized collection. The collection also provides even more design possibilities. Wilvorst produces 200 suits a day at its main site in Northeim. Production in Germany, supplemented by international production in southern Europe, is a guarantee of top quality, flexibility and reliability.

Pikeur, Werther

The Pikeur riding wear company from Werther in Westphalia which produces the Pikeur and Eskadron brands has broken its 2016 record: 2017 was the most successful year for sales in the company´history. Sales in the equestrian clothing sector remained at a high level and a two-digit increase was achieved in the Eskadron brand equestrian equipment sector. The 2017 export share of 47 per cent (previous year 48 per cent) again achieved a very high level. The most successful export targets were the UK, the Benelux countries, Sweden, Switzerland and Austria. Key sales drivers in clothing were in the riding breeches and jackets segment. Much of it is still produced in Uchte (Lower Saxony) and in Herford. 

In January of last year the Pikeur brand was boosted by an outfitting contract from the German Olympic Committee for equestrian events (DOKR) which will extend to 2024. It will include not only show-jumping, carriage-driving and dressage but now also para-dressage and versatility. All squad members and championship and the Olympic Games will be dressed in top-quality equestrian clothing. This represents the biggest sports sponsorship in the history of the Werther/Westphalian company.

In 2018 Pikeur will invest in the construction of a new logistics centre at the company headquarters in Werther. Preparations are in progress. Building work is scheduled to begin sometime in the first half of the year. 

Outlook

In 2017 bugatti Holding invested heavily in the future viability of the company, the modernisation of its brands and awareness-raising marketing activities. "We have made a good start to the current year. We intend to drive out multi-channel capability further and we are confident that this will pay off", say Wolfgang and Klaus Brinkmann, Managing Directors.

Photocredit: bugatti


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Contact

TANJA BOBEL

Public Relations
bugatti Holding
Brinkmann

Hansastraße 55
32049 Herford
Germany


Tel.: +49 (0) 52 21 / 88 4 - 127
Fax: +49 (0) 52 21 / 88 42 - 225

E-Mail: t.bobel(at)bugatti.de

Ann-Kathrin Zich

Public Relations
bugatti Holding
Brinkmann

Hansastraße 55
32049 Herford
Germany


Tel: +49 (0) 52 21 / 88 4 - 117
Fax: +49 (0) 52 21 / 88 42 - 225

E-Mail: a-k.zich(at)bugatti.de

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