05.03.2019

bugatti Holding Brinkmann generates over 220 million euros of revenue

Online business is growing - investments at record level

Herford. bugatti Holding Brinkmann GmbH & Co. KG has fared reasonably well during the difficult fashion year of 2018. With a decline of only 2.5 percent, the Group has performed better than the sector as a whole, which saw a decline of 4.4 percent1. Revenue amounted to 220.5 million euros (without licence revenue) in the past financial year, compared with 226 million in the previous year.

In the last year, the clothing industry was confronted with demanding domestic and overseas markets, defined by changing consumer habits, new product formats and extreme weather events. "Our decline in revenue resulted from these difficult circumstances. The companies in our Group are thoroughly set up for success and we have invested a record amount in future sustainability. Our retail and online business is on course for growth and is being expanded with further investment, " say managing partners, Wolfgang and Klaus Brinkmann, optimistic for the future.

Export business

Last year, the corporate group invested 9.2 million euros and thereby exceeded the previous year´s already high investment amount of 7.4 million euros. A focus is the construction of a new logistics centre for Pikeur in Werther. With the start of operation planned for this year, Pikeur´s entire logistics will in future be based in Werther. Other investment include state-of-the-art warehouse logistics in Goslar and the digitalisation of the company. For example, a newly created digital asset management system will enable even better provision of digital image and text materials to retailers and partners for marketing purposes.

Employees

bugatti Holding Brinkmann employs a total of 998 employees (previous year 1024), including 48 apprentices. 384 employees work at the headquarters in Herford (previous year 393).

bugatti

In 2018, bugatti functioned in a challenging market environment. Changing consumer behaviour and a dynamic retail landscape require even stronger alignment towards strategic goals. The label has reinforced its position as a lifestyle brand and is continuing to increase its brand visibility and desirability. In addition, the core competences, jackets and coats, which saw weak sales in 2018 due to the weather, have been reinforced, while the complexity of the product ranges and processes has been reduced. Target digitalisation measures have ensured accelerated business processes.

The product areas weft knits, warp knits and trousers have developed positively. The womenswear segment continued to make progress and will be expanded in 2019.

The most important export markets are Italy, Austria, Russia, France, Ireland and Benelux. The Russian market has shown increasingly positive trends.

bugatti is pursuing a multi-channel sales strategy: The label is available from retailers and online. There are twelve retail stores in Germany (mostly in holiday resorts in northern Germany) and 22 stores abroad. In 2019, twelve further stores are planned in Germany and abroad. This is part of bugatti´s gradual retail expansion strategy.

The label will strengthen its brand image in both analogue and digital media with campaigns at the point of sale, the use of social networks (like Facebook and Instagram), influencer collaborations and capsule collection (e.g. with GQ style magazine).

With 14 partners in the licensing business, bugatti has maintained a high level of sales. The strongest licences were once again shoes, and licenses for bags and head wear were also very successful. As of 1 January 2019, a new licence partner for terry products is Austrian company Vossen GmbH & Co. KG.

Eduard Dressler

In 2018, Eduard Dressler invested heavily in its products. All the products of the total look now demonstrate adequate quality for a suit. The brand has created a capsule collection in close cooperation with the brand ambassador and jazz musician, Till Brönner, which expresses this modernised, more casual approach.

Furthermore, Eduard Dressler has reinforced its sales team, as well as considerably expanded and refreshed its service departments, warehousing and made-to-measure clothing. Exclusive sales tools like pop-up-shops, shop window concepts and new shop-in-shop areas make this new alignment visible.

The domestic business of the brand Eduard Dressler saw a slight decline in 2018. Fortunately, however, almost all export markets enjoyed positive growth. The label was able to achieve above-average sales growth in Russia and other eastern European markets, in particular. 

Wilvorst

The company Wilvorst in Northeim, with the brands Wilvorst, Tziacco, atelier torino and Corpus Line, ended 2018 with a positive balance. In Germany, Austria and Switzerland, the market leader in festive clothing was able to further advance its position. The weaker development of the export markets impacted the overall balance. The brand Tziacco, the stylish spearhead of Wilvorst, continued to achieve significant growth in sales. The new festive women´s collection, Tziacco Romance, was successfully launched on the market. atelier torino (with product lines Business, Gala and Gala Vintage) was also able to establish itself on the market. In 2018, Wilvorst launched the "Green Wedding" capsule collection on the market. This makes Wilvorst the first manufacturer of festive menswear to offer an environmentally sustainable wedding suit in tune with the current zeitgeist. Quality, flexibility, reliability and service are essential to the economic success of the German production at the Northeim site, as well as international production. 

At the end of last year, long-standing managing director, Dr. Wilhelm Vordemfelde, retired after 36 years and received a well-deserved send-off. His successors are Stefan Kohlmann and Andreas Wolf.

Pikeur

The company Pikeur Reitmoden from Werther/Westphalia, with the brands Pikeur and Eskadron, achieved the second-best result in company history in 2018. Eskadron riding gear contributed strongly to the excellent result. Since autumn/winter 2018, the new product line Equestrian Fanatics has offered additional choice for young, trendy riders.

At 46 percent, the export share reached high levels once again in 2018. The strongest countries and regions were the United Kingdom, Benelux, North America, Sweden, Switzerland and Austria. The strongest product groups in the clothing segment at Pikeur continue to be riding trousers and jackets, which are partially still manufactured in Germany, including at the headquarters in Herford.

In 2018, the construction of the new logistics centre at the Werther site made significant progress. Together with the existing warehouse spaces, the multi-storey building will offer more than 17,000 square metres of space and deliver products. The completion is planned for autumn 2019. From then on, up to 1,200 packages a day will be sent from Werther to over 65 countries.

To strengthen the Pikeur brand, a supplier contract has been signed with the German Olympic Riding Committee (DOKR) in Warendorf until 2024. This commitment represents a further investment in the brand in 2018. Last year, german athletes won seventeen medals in Pikeur clothing at the World Equestrian Games in Tyron, USA, including double gold in dressage and single gold in show jumping. 

The corporate group includes: bugatti GmbH (Herford), bugatti Retail GmbH (Herford), Dressler Bekleidungswerke Brinkmann GmbH & Co. KG (Großostheim), Wilvorst Herrenmoden GmbH (Northeim), Pikeur Reitmoden Brinkmann GmbH & Co. KG (Werther). The managing partners of bugatti Holding Brinkmann are brothers Wolfgang (68) and Klaus Brinkmann (66) in the second generation, as well as their sons, Markus (38) and Julius (35).

1 Source: Confederation of the German Textile and Fashion industry, Economic Report 02/19, Clothing, Jan-Dec 2018

05.03.2019

bugatti Holding Brinkmann generates over 220 million euros of revenue

< bugatti Holding Brinkmann realisiert über 220 Millionen Umsatz

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bugatti Holding Brinkmann generates over 220 million euros of revenue

Online business is growing - investments at record level


Herford. bugatti Holding Brinkmann GmbH & Co. KG has fared reasonably well during the difficult fashion year of 2018. With a decline of only 2.5 percent, the Group has performed better than the sector as a whole, which saw a decline of 4.4 percent1. Revenue amounted to 220.5 million euros (without licence revenue) in the past financial year, compared with 226 million in the previous year.

In the last year, the clothing industry was confronted with demanding domestic and overseas markets, defined by changing consumer habits, new product formats and extreme weather events. "Our decline in revenue resulted from these difficult circumstances. The companies in our Group are thoroughly set up for success and we have invested a record amount in future sustainability. Our retail and online business is on course for growth and is being expanded with further investment, " say managing partners, Wolfgang and Klaus Brinkmann, optimistic for the future.

Export business

Last year, the corporate group invested 9.2 million euros and thereby exceeded the previous year´s already high investment amount of 7.4 million euros. A focus is the construction of a new logistics centre for Pikeur in Werther. With the start of operation planned for this year, Pikeur´s entire logistics will in future be based in Werther. Other investment include state-of-the-art warehouse logistics in Goslar and the digitalisation of the company. For example, a newly created digital asset management system will enable even better provision of digital image and text materials to retailers and partners for marketing purposes.

Employees

bugatti Holding Brinkmann employs a total of 998 employees (previous year 1024), including 48 apprentices. 384 employees work at the headquarters in Herford (previous year 393).

bugatti

In 2018, bugatti functioned in a challenging market environment. Changing consumer behaviour and a dynamic retail landscape require even stronger alignment towards strategic goals. The label has reinforced its position as a lifestyle brand and is continuing to increase its brand visibility and desirability. In addition, the core competences, jackets and coats, which saw weak sales in 2018 due to the weather, have been reinforced, while the complexity of the product ranges and processes has been reduced. Target digitalisation measures have ensured accelerated business processes.

The product areas weft knits, warp knits and trousers have developed positively. The womenswear segment continued to make progress and will be expanded in 2019.

The most important export markets are Italy, Austria, Russia, France, Ireland and Benelux. The Russian market has shown increasingly positive trends.

bugatti is pursuing a multi-channel sales strategy: The label is available from retailers and online. There are twelve retail stores in Germany (mostly in holiday resorts in northern Germany) and 22 stores abroad. In 2019, twelve further stores are planned in Germany and abroad. This is part of bugatti´s gradual retail expansion strategy.

The label will strengthen its brand image in both analogue and digital media with campaigns at the point of sale, the use of social networks (like Facebook and Instagram), influencer collaborations and capsule collection (e.g. with GQ style magazine).

With 14 partners in the licensing business, bugatti has maintained a high level of sales. The strongest licences were once again shoes, and licenses for bags and head wear were also very successful. As of 1 January 2019, a new licence partner for terry products is Austrian company Vossen GmbH & Co. KG.

Eduard Dressler

In 2018, Eduard Dressler invested heavily in its products. All the products of the total look now demonstrate adequate quality for a suit. The brand has created a capsule collection in close cooperation with the brand ambassador and jazz musician, Till Brönner, which expresses this modernised, more casual approach.

Furthermore, Eduard Dressler has reinforced its sales team, as well as considerably expanded and refreshed its service departments, warehousing and made-to-measure clothing. Exclusive sales tools like pop-up-shops, shop window concepts and new shop-in-shop areas make this new alignment visible.

The domestic business of the brand Eduard Dressler saw a slight decline in 2018. Fortunately, however, almost all export markets enjoyed positive growth. The label was able to achieve above-average sales growth in Russia and other eastern European markets, in particular. 

Wilvorst

The company Wilvorst in Northeim, with the brands Wilvorst, Tziacco, atelier torino and Corpus Line, ended 2018 with a positive balance. In Germany, Austria and Switzerland, the market leader in festive clothing was able to further advance its position. The weaker development of the export markets impacted the overall balance. The brand Tziacco, the stylish spearhead of Wilvorst, continued to achieve significant growth in sales. The new festive women´s collection, Tziacco Romance, was successfully launched on the market. atelier torino (with product lines Business, Gala and Gala Vintage) was also able to establish itself on the market. In 2018, Wilvorst launched the "Green Wedding" capsule collection on the market. This makes Wilvorst the first manufacturer of festive menswear to offer an environmentally sustainable wedding suit in tune with the current zeitgeist. Quality, flexibility, reliability and service are essential to the economic success of the German production at the Northeim site, as well as international production. 

At the end of last year, long-standing managing director, Dr. Wilhelm Vordemfelde, retired after 36 years and received a well-deserved send-off. His successors are Stefan Kohlmann and Andreas Wolf.

Pikeur

The company Pikeur Reitmoden from Werther/Westphalia, with the brands Pikeur and Eskadron, achieved the second-best result in company history in 2018. Eskadron riding gear contributed strongly to the excellent result. Since autumn/winter 2018, the new product line Equestrian Fanatics has offered additional choice for young, trendy riders.

At 46 percent, the export share reached high levels once again in 2018. The strongest countries and regions were the United Kingdom, Benelux, North America, Sweden, Switzerland and Austria. The strongest product groups in the clothing segment at Pikeur continue to be riding trousers and jackets, which are partially still manufactured in Germany, including at the headquarters in Herford.

In 2018, the construction of the new logistics centre at the Werther site made significant progress. Together with the existing warehouse spaces, the multi-storey building will offer more than 17,000 square metres of space and deliver products. The completion is planned for autumn 2019. From then on, up to 1,200 packages a day will be sent from Werther to over 65 countries.

To strengthen the Pikeur brand, a supplier contract has been signed with the German Olympic Riding Committee (DOKR) in Warendorf until 2024. This commitment represents a further investment in the brand in 2018. Last year, german athletes won seventeen medals in Pikeur clothing at the World Equestrian Games in Tyron, USA, including double gold in dressage and single gold in show jumping. 

The corporate group includes: bugatti GmbH (Herford), bugatti Retail GmbH (Herford), Dressler Bekleidungswerke Brinkmann GmbH & Co. KG (Großostheim), Wilvorst Herrenmoden GmbH (Northeim), Pikeur Reitmoden Brinkmann GmbH & Co. KG (Werther). The managing partners of bugatti Holding Brinkmann are brothers Wolfgang (68) and Klaus Brinkmann (66) in the second generation, as well as their sons, Markus (38) and Julius (35).

1 Source: Confederation of the German Textile and Fashion industry, Economic Report 02/19, Clothing, Jan-Dec 2018


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Contact

TANJA BOBEL

Public Relations
bugatti Holding
Brinkmann

Hansastraße 55
32049 Herford
Germany


Tel.: +49 (0) 52 21 / 88 4 - 127
Fax: +49 (0) 52 21 / 88 42 - 225

E-Mail: t.bobel(at)bugatti.de

Ann-Kathrin Zich

Public Relations
bugatti Holding
Brinkmann

Hansastraße 55
32049 Herford
Germany


Tel: +49 (0) 52 21 / 88 4 - 117
Fax: +49 (0) 52 21 / 88 42 - 225

E-Mail: a-k.zich(at)bugatti.de

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