16.03.2020

BE VISIBLE – bugatti makes fashion shine with innovative technology

bugatti – spring/summer 2020 fashion trends

Under the slogan “BE VISIBLE”, innovation pops up as a central theme throughout the bugatti spring/summer 2020 collection. It is based on a smart light technology that can store light from all sources – from daylight to room lighting – in the fabric which then releases it again in the dark. The garments that feature this long-lasting, natural and sustainable technology glow with an eye-catching fluorescence. All areas of the collection also feature reflective details.

Overall, the theme of the collection’s looks is “casual”. The wide choice of products provides scope for individual and self-confident styling. In all areas of the collection, fashionable highlights emphasise its progressive look. In the menswear segment, these include fun coats in red, royal blue or yellow, for example, as well as shirts with stylised plant and flower prints. The women’s collection highlights are a quilted bomber jacket with a trendy shiny finish, a leopard skin look dress and a jumpsuit made from sweatshirt fabric.

Strong colours are incredibly fashionable right now. Citrus, mango, coral, pink and azure blue are just some of the tones from the broad spectrum of shades. However, classics such as navy and neutrals are also bang on trend.

Lightweight, high-quality fabrics underline bugatti’s sophistication and the fact that the garments are extremely comfortable to wear. Functional features such as the Flexcity finish offer plenty of room to move and are an additional bonus.

 

bugatti jackets – a new way to shine

Pretty reflective:  BE VISIBLE – bugatti’s new smart light technology makes jackets truly eye-catching. However, reflective details also make city jackets look new and exciting. Waterproof functional fabrics create extra added value.

Intense colours also attract attention. Citrus and coral add a fashionably fresh touch. Combined with neutrals, they look beautifully summery and surprisingly different. Royal blue and shades of aqua continue to be important.

Natural, athletic and casual looking jackets are becoming increasingly popular. Whether made from pure cotton in a beautiful washed look or from cotton-polyester blends with practical shape memory – all of the designs are impressively fashionable. Athletic outdoor pieces made from matte nylon with a crinkle effect look particularly casual.

A design masterpiece is a 3-in-1 field jacket that can be worn in three different ways. It can be worn and without the gilet, and the hood can also be used flexibly. All in all, bomber and in-between designs are extremely fashionable. An ultra-light, loose-fitting parka is ideal for trendsetters. A new lightweight quilted jacket scores with practical aspects. It is a reversible bomber jacket with a waterproof side, and it only takes a few seconds to turn it into a rain coat when it starts to rain. Our ultra-light and particularly stretchy FLEXCITY® designs are must-haves for the time of the year when the weather is good. All in all, lightweight is a central theme featured throughout the collection.

 

 

bugatti coats – innovative light effects

The new bugatti coats will be making a splash in the fashion world next summer with special light effects, made possible by “BE VISIBLE”, the fashion label’s innovative smart light technology. Light from natural and artificial light sources is stored in the fabric and then released in the dark, which adds an exciting fluorescent glow to the BE VISIBLE coats. It goes perfectly with the athletic look of the designs.

As the name suggests, the new fun coats are simply fun to wear! In bright red, royal blue or yellow, they stand for a trendy and self-confident lifestyle.

Whether made from technical or natural fabrics – all in all, the new coats look light and airy, and very summery. Smart cotton-mix and stretch designs look beautifully casual and timeless. Thanks to the functional bugatti FLEXCITY® feature, they offer plenty of room to move, and

on days when the sun doesn’t shine, the Rain Series designs are a reliable choice. Technical innovations with functional details are a bonus for athletic parkas as well as smart business coats.

 

bugatti suit jackets – for more lifestyle

Absolutely trendy: bugatti’s new suit jackets come in worker or Korean style, or a field jacket look. They come in comfortable lightweight fabrics and perfectly embody the summery zeitgeist.

Overall, burnt shades of brown, natural colours as well as light shades of grey and blue add freshness to the collection. All of the designs are characterised by summery lightness.

Jersey suit jackets continue to be must-haves. Made from lightweight diagonal fabrics and jersey-linen blends developed exclusively for bugatti, they look sophisticated and smart. Thanks to the functional FLEXCITY® feature, they offer plenty of room to move.

Designs made from 100% linen or linen blends have been impressively reinterpreted. Whether in plain colours or with micro-patterns or checks, they always look stylish. Italian-inspired cotton fabrics also continue to be a theme and are easy to combine with other pieces.                                                                                                                    

 

bugatti knitwear/sweatwear – simply look good

Relaxed, light, dynamic: bugatti’s new jumpers, cardigans and sweaters score with a smart-casual look. New are strikingly beautiful colours such as citrus, mango, coral or neon mint. Worn on their own or in combination with a wide range of different shades of blue and naturals, they make you embrace fresh, summery looks.

The favourite material for knitwear is cotton. There is a trend towards 3D textures, interesting yarns, faux images in plain colours, a new two-tone look, patterns in fresh colour mixes and strong linen looks, all of which are ideal for casual outfits. 

V-neck or crewneck? Both remain important basics.  Modern collar designs with rolled edges look new and different. As uncomplicated all-rounders, jacket-type designs are also popular. Trendsetters will love the new it-pieces: a knitted suit jacket and a short-sleeved knitted jumper. The practical hybrid jackets become summery thanks to lightweight stretch nylon, a mesh lining with an abstract print or stripe details on the collar.

There’s also interesting new development in the sweatshirt segment: reflective elements make sweatshirts truly eye-catching. The striking effects are created with transfer prints, tapes or piping, an extremely dynamic way to create styles that match the BE VISIBLE theme.

In addition, colourful sweatshirts remain important style components next summer. They also look good as jackets or zip-neck jumpers. The new college and stand-up collar jackets in attractive shades of blue are a sure-fire way to create exciting looks. Designs with subtle washed effects look cool. Nylon is used in attractive reinterpretations. As trim or in material mixes, it adds fashionable interest. 

 

bugatti shirts – top-class fashion

Relax, please: bugatti’s new shirts are light and relaxed, and come in fresh summer colours. Bright shades of yellow, coral and mint meet a wide range of different shades of blue and neutrals such as white, chalk and sand. A technical fabric shirt with reflective details is a fashion highlight. It matches the BE VISIBLE theme, and is made from a high-performance fabric that is extremely comfortable to wear.

The new prints are impressive. Small graphics patterns, stylised plants and flowers, hand-drawn patterns, prints with two or more colours or prints on patterned backgrounds – there are many trendy alternatives. Colourful woven checks as well as plain stripes, faux plain colours and minimal textures continue to be important. 

Linen or linen-look fabrics are essential in summer. Soft washed denim shirts also look beautifully relaxed. Mix and match continues to remain a theme, although shirts are generally becoming cleaner.  Exciting details, labels and unusual buttons add that certain something. Fashionable stand-up collars are perfect for casual outfits. Also trendy are bowling shirts with soft collars.

 

bugatti polo shirts – colourful and with a new look

Polo shirts are the stars of next summer. Precisely three things are important now: colour, colour, colour! Piqué basics are available in fourteen cheerful shades. They are joined by a wide range of shirts with print trim, all-over prints, stripe details, velour piping or zips. 

Young, athletic and dynamic looking polo shirts with reflective details that match the BE VISIBLE theme offer everything that’s needed to become trendsetter favourites. T-shirts with reflective prints now also communicate fashion-consciousness. Men can get through the summer in a particularly uncomplicated way with the new polo shirts made from functional fabric. They are non-iron, interpreted classically, bi-coloured and look understated, and therefore easy to combine with other pieces.

Mercerised polo shirts are the perfect choice for a sophisticated look. With their subtle sheen, they look elegant but not in the least stiff. Whether in a plain colour, textured with two or three colours, or all-over print – they always look high-quality. Accordingly, they also impress with unusual collar designs. 

 

bugatti trousers – legwear goes colourful

Chinos are next summer’s “big story”. Smart, natural and authentic – with these characteristics, they stand for contemporary style. In fresh green, sun yellow, electric blue and mango, they are now going for maximum impact, in terms of the colours. However, typical summer shades, from cotton white to navy, also still feature. All in all, they are available in fourteen great shades. Chinos with attractive check patterns create a new legwear look. Details such as contrasting piping, multicoloured tapes and innovative pocket lining patterns make them even more exciting. They are also extremely comfortable to wear, thanks to ultra-light fabrics and high-quality woven cotton.

The BE VISIBLE theme trousers are particular highlights. With reflective and sportswear-inspired details such as tapes and labels, they are truly eye-catching. Another fashionable highlight is a pair of chinos made from high-stretch denim.

Five pocket designs in attractive shades of blue and grey are perfect for summery outfits. Designs with soft distressed effects are a bolder choice. Exclusive real leather labels and a wide range of different metal colours for the buttons and studs underline the quality of the five pocket designs.  Handmade jeans from Italian denim in three innovative washes continue to be extremely popular.

Cool Bermudas are the perfect choice for hot days. They are available in many striking colours, with stripes, polka dots and small floral prints. The new jersey drawstring Bermudas look particularly casual. Many of the designs are made from airy linen. All of the trousers can be turned up and feature elaborate, exclusive pocket linings made from patterned shirting.  Flat front versions and cargo designs are next simmer’s favourites. They go down to just above the knees.

 

bugatti women’s outerwear – light effects, shiny finishes and other eye-catching details

The future looks bright: we are now particularly looking forward to bugatti’s athletic BE VISIBLE parkas.  They are equipped with bugatti’s new smart light technology and can store all natural and artificial light in the fabric. It is released in the dark and makes the parkas grow fluorescently. Wow!

 

Quilted designs remain a favourite theme. Whether with stand-up collars, as gilets or as a parka - in trendy looks and new lengths, with attractive details and made from particularly lightweight fabrics, they continue to impress. A new fashionable quilted bomber jacket with a trendy shiny finish is likely to impress even style bloggers. Neoprene continues to remain important and looks even trendier thanks to new silhouettes. Summer wool is an essential for in-between jackets and coats. With strong colours and exciting style innovations, it inspires new outfit styles.

Check is king. Tailored, feminine trench coats with this pattern as well as layering details on the sleeves are this season’s new it-pieces. Also unusual is a slightly asymmetric checked coat with a shiny finish. It is also available in a version with block stripes.  We can look forward to a particularly trendy touch in the form of a matching cross-body bag. 

Functional features make the outerwear even more perfect. These designs include athletic parkas and windbreakers with reflective details as well as a feminine trench coat made from shape memory fabric. Creases can simply be smoothed out. Some designs feature carabiner fasteners as well as a colourful ribbon with “Focus on the good” lettering. The fastener can also be used as a key fob – a practical extra!

 

bugatti women warp and weft knits/blouses & co. – amazing variety!

One of everything, please! Whether blazers, blouses, Bermudas, dresses, trousers, jumpers, shirts, shorts or jumpsuits – bugatti now offers us everything that’s needed for casual outfits.

You’ll simply fall in love with the beautiful new dresses and blouses in block colours, floral prints, graphic and abstract patterns or leopard prints. They are not only made from figure-hugging, light cotton and viscose fabrics but also impress with beautiful collar designs.

Sweatshirt fabric turns out to be a true all-rounder; it comes in the form of a cleverly cut jumper, an athletic hoodie, trendy trousers, a casual jumpsuit, a feminine trench coat or a straight dress – we love it!

Pink, berry, fresh yellow, intense green, coral and azure blue now bring colour into our lives. Details may even be a striking neon pink. Classics such as navy blue and various neutrals such as cream, grey or taupe tone down the colour spectrum. Blouses, dresses & co. often match the insides of the outerwear, which results in visual unity. Thanks to the functional FLEXCITY® feature, all of the designs make you feel comfortable.

 

Herford, 11 June 2019

 

Press officer:
bugatti GmbH
Public Relations
Hansastr. 55
32049 Herford, Germany
+49 52 21 8 84 - 127  (phone)
+49 52 21 8 84 - 225  (fax)
+49 160 7 07 85 67  (mobile)
[email protected]remove-this.bugatti.de

16.03.2020

BE VISIBLE – bugatti makes fashion shine with innovative technology

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BE VISIBLE – bugatti makes fashion shine with innovative technology

bugatti – spring/summer 2020 fashion trends


Under the slogan “BE VISIBLE”, innovation pops up as a central theme throughout the bugatti spring/summer 2020 collection. It is based on a smart light technology that can store light from all sources – from daylight to room lighting – in the fabric which then releases it again in the dark. The garments that feature this long-lasting, natural and sustainable technology glow with an eye-catching fluorescence. All areas of the collection also feature reflective details.

Overall, the theme of the collection’s looks is “casual”. The wide choice of products provides scope for individual and self-confident styling. In all areas of the collection, fashionable highlights emphasise its progressive look. In the menswear segment, these include fun coats in red, royal blue or yellow, for example, as well as shirts with stylised plant and flower prints. The women’s collection highlights are a quilted bomber jacket with a trendy shiny finish, a leopard skin look dress and a jumpsuit made from sweatshirt fabric.

Strong colours are incredibly fashionable right now. Citrus, mango, coral, pink and azure blue are just some of the tones from the broad spectrum of shades. However, classics such as navy and neutrals are also bang on trend.

Lightweight, high-quality fabrics underline bugatti’s sophistication and the fact that the garments are extremely comfortable to wear. Functional features such as the Flexcity finish offer plenty of room to move and are an additional bonus.

 

bugatti jackets – a new way to shine

Pretty reflective:  BE VISIBLE – bugatti’s new smart light technology makes jackets truly eye-catching. However, reflective details also make city jackets look new and exciting. Waterproof functional fabrics create extra added value.

Intense colours also attract attention. Citrus and coral add a fashionably fresh touch. Combined with neutrals, they look beautifully summery and surprisingly different. Royal blue and shades of aqua continue to be important.

Natural, athletic and casual looking jackets are becoming increasingly popular. Whether made from pure cotton in a beautiful washed look or from cotton-polyester blends with practical shape memory – all of the designs are impressively fashionable. Athletic outdoor pieces made from matte nylon with a crinkle effect look particularly casual.

A design masterpiece is a 3-in-1 field jacket that can be worn in three different ways. It can be worn and without the gilet, and the hood can also be used flexibly. All in all, bomber and in-between designs are extremely fashionable. An ultra-light, loose-fitting parka is ideal for trendsetters. A new lightweight quilted jacket scores with practical aspects. It is a reversible bomber jacket with a waterproof side, and it only takes a few seconds to turn it into a rain coat when it starts to rain. Our ultra-light and particularly stretchy FLEXCITY® designs are must-haves for the time of the year when the weather is good. All in all, lightweight is a central theme featured throughout the collection.

 

 

bugatti coats – innovative light effects

The new bugatti coats will be making a splash in the fashion world next summer with special light effects, made possible by “BE VISIBLE”, the fashion label’s innovative smart light technology. Light from natural and artificial light sources is stored in the fabric and then released in the dark, which adds an exciting fluorescent glow to the BE VISIBLE coats. It goes perfectly with the athletic look of the designs.

As the name suggests, the new fun coats are simply fun to wear! In bright red, royal blue or yellow, they stand for a trendy and self-confident lifestyle.

Whether made from technical or natural fabrics – all in all, the new coats look light and airy, and very summery. Smart cotton-mix and stretch designs look beautifully casual and timeless. Thanks to the functional bugatti FLEXCITY® feature, they offer plenty of room to move, and

on days when the sun doesn’t shine, the Rain Series designs are a reliable choice. Technical innovations with functional details are a bonus for athletic parkas as well as smart business coats.

 

bugatti suit jackets – for more lifestyle

Absolutely trendy: bugatti’s new suit jackets come in worker or Korean style, or a field jacket look. They come in comfortable lightweight fabrics and perfectly embody the summery zeitgeist.

Overall, burnt shades of brown, natural colours as well as light shades of grey and blue add freshness to the collection. All of the designs are characterised by summery lightness.

Jersey suit jackets continue to be must-haves. Made from lightweight diagonal fabrics and jersey-linen blends developed exclusively for bugatti, they look sophisticated and smart. Thanks to the functional FLEXCITY® feature, they offer plenty of room to move.

Designs made from 100% linen or linen blends have been impressively reinterpreted. Whether in plain colours or with micro-patterns or checks, they always look stylish. Italian-inspired cotton fabrics also continue to be a theme and are easy to combine with other pieces.                                                                                                                    

 

bugatti knitwear/sweatwear – simply look good

Relaxed, light, dynamic: bugatti’s new jumpers, cardigans and sweaters score with a smart-casual look. New are strikingly beautiful colours such as citrus, mango, coral or neon mint. Worn on their own or in combination with a wide range of different shades of blue and naturals, they make you embrace fresh, summery looks.

The favourite material for knitwear is cotton. There is a trend towards 3D textures, interesting yarns, faux images in plain colours, a new two-tone look, patterns in fresh colour mixes and strong linen looks, all of which are ideal for casual outfits. 

V-neck or crewneck? Both remain important basics.  Modern collar designs with rolled edges look new and different. As uncomplicated all-rounders, jacket-type designs are also popular. Trendsetters will love the new it-pieces: a knitted suit jacket and a short-sleeved knitted jumper. The practical hybrid jackets become summery thanks to lightweight stretch nylon, a mesh lining with an abstract print or stripe details on the collar.

There’s also interesting new development in the sweatshirt segment: reflective elements make sweatshirts truly eye-catching. The striking effects are created with transfer prints, tapes or piping, an extremely dynamic way to create styles that match the BE VISIBLE theme.

In addition, colourful sweatshirts remain important style components next summer. They also look good as jackets or zip-neck jumpers. The new college and stand-up collar jackets in attractive shades of blue are a sure-fire way to create exciting looks. Designs with subtle washed effects look cool. Nylon is used in attractive reinterpretations. As trim or in material mixes, it adds fashionable interest. 

 

bugatti shirts – top-class fashion

Relax, please: bugatti’s new shirts are light and relaxed, and come in fresh summer colours. Bright shades of yellow, coral and mint meet a wide range of different shades of blue and neutrals such as white, chalk and sand. A technical fabric shirt with reflective details is a fashion highlight. It matches the BE VISIBLE theme, and is made from a high-performance fabric that is extremely comfortable to wear.

The new prints are impressive. Small graphics patterns, stylised plants and flowers, hand-drawn patterns, prints with two or more colours or prints on patterned backgrounds – there are many trendy alternatives. Colourful woven checks as well as plain stripes, faux plain colours and minimal textures continue to be important. 

Linen or linen-look fabrics are essential in summer. Soft washed denim shirts also look beautifully relaxed. Mix and match continues to remain a theme, although shirts are generally becoming cleaner.  Exciting details, labels and unusual buttons add that certain something. Fashionable stand-up collars are perfect for casual outfits. Also trendy are bowling shirts with soft collars.

 

bugatti polo shirts – colourful and with a new look

Polo shirts are the stars of next summer. Precisely three things are important now: colour, colour, colour! Piqué basics are available in fourteen cheerful shades. They are joined by a wide range of shirts with print trim, all-over prints, stripe details, velour piping or zips. 

Young, athletic and dynamic looking polo shirts with reflective details that match the BE VISIBLE theme offer everything that’s needed to become trendsetter favourites. T-shirts with reflective prints now also communicate fashion-consciousness. Men can get through the summer in a particularly uncomplicated way with the new polo shirts made from functional fabric. They are non-iron, interpreted classically, bi-coloured and look understated, and therefore easy to combine with other pieces.

Mercerised polo shirts are the perfect choice for a sophisticated look. With their subtle sheen, they look elegant but not in the least stiff. Whether in a plain colour, textured with two or three colours, or all-over print – they always look high-quality. Accordingly, they also impress with unusual collar designs. 

 

bugatti trousers – legwear goes colourful

Chinos are next summer’s “big story”. Smart, natural and authentic – with these characteristics, they stand for contemporary style. In fresh green, sun yellow, electric blue and mango, they are now going for maximum impact, in terms of the colours. However, typical summer shades, from cotton white to navy, also still feature. All in all, they are available in fourteen great shades. Chinos with attractive check patterns create a new legwear look. Details such as contrasting piping, multicoloured tapes and innovative pocket lining patterns make them even more exciting. They are also extremely comfortable to wear, thanks to ultra-light fabrics and high-quality woven cotton.

The BE VISIBLE theme trousers are particular highlights. With reflective and sportswear-inspired details such as tapes and labels, they are truly eye-catching. Another fashionable highlight is a pair of chinos made from high-stretch denim.

Five pocket designs in attractive shades of blue and grey are perfect for summery outfits. Designs with soft distressed effects are a bolder choice. Exclusive real leather labels and a wide range of different metal colours for the buttons and studs underline the quality of the five pocket designs.  Handmade jeans from Italian denim in three innovative washes continue to be extremely popular.

Cool Bermudas are the perfect choice for hot days. They are available in many striking colours, with stripes, polka dots and small floral prints. The new jersey drawstring Bermudas look particularly casual. Many of the designs are made from airy linen. All of the trousers can be turned up and feature elaborate, exclusive pocket linings made from patterned shirting.  Flat front versions and cargo designs are next simmer’s favourites. They go down to just above the knees.

 

bugatti women’s outerwear – light effects, shiny finishes and other eye-catching details

The future looks bright: we are now particularly looking forward to bugatti’s athletic BE VISIBLE parkas.  They are equipped with bugatti’s new smart light technology and can store all natural and artificial light in the fabric. It is released in the dark and makes the parkas grow fluorescently. Wow!

 

Quilted designs remain a favourite theme. Whether with stand-up collars, as gilets or as a parka - in trendy looks and new lengths, with attractive details and made from particularly lightweight fabrics, they continue to impress. A new fashionable quilted bomber jacket with a trendy shiny finish is likely to impress even style bloggers. Neoprene continues to remain important and looks even trendier thanks to new silhouettes. Summer wool is an essential for in-between jackets and coats. With strong colours and exciting style innovations, it inspires new outfit styles.

Check is king. Tailored, feminine trench coats with this pattern as well as layering details on the sleeves are this season’s new it-pieces. Also unusual is a slightly asymmetric checked coat with a shiny finish. It is also available in a version with block stripes.  We can look forward to a particularly trendy touch in the form of a matching cross-body bag. 

Functional features make the outerwear even more perfect. These designs include athletic parkas and windbreakers with reflective details as well as a feminine trench coat made from shape memory fabric. Creases can simply be smoothed out. Some designs feature carabiner fasteners as well as a colourful ribbon with “Focus on the good” lettering. The fastener can also be used as a key fob – a practical extra!

 

bugatti women warp and weft knits/blouses & co. – amazing variety!

One of everything, please! Whether blazers, blouses, Bermudas, dresses, trousers, jumpers, shirts, shorts or jumpsuits – bugatti now offers us everything that’s needed for casual outfits.

You’ll simply fall in love with the beautiful new dresses and blouses in block colours, floral prints, graphic and abstract patterns or leopard prints. They are not only made from figure-hugging, light cotton and viscose fabrics but also impress with beautiful collar designs.

Sweatshirt fabric turns out to be a true all-rounder; it comes in the form of a cleverly cut jumper, an athletic hoodie, trendy trousers, a casual jumpsuit, a feminine trench coat or a straight dress – we love it!

Pink, berry, fresh yellow, intense green, coral and azure blue now bring colour into our lives. Details may even be a striking neon pink. Classics such as navy blue and various neutrals such as cream, grey or taupe tone down the colour spectrum. Blouses, dresses & co. often match the insides of the outerwear, which results in visual unity. Thanks to the functional FLEXCITY® feature, all of the designs make you feel comfortable.

 

Herford, 11 June 2019

 

Press officer:
bugatti GmbH
Public Relations
Hansastr. 55
32049 Herford, Germany
+49 52 21 8 84 - 127  (phone)
+49 52 21 8 84 - 225  (fax)
+49 160 7 07 85 67  (mobile)
[email protected]remove-this.bugatti.de


Press-

Contact

TANJA BOBEL

Public Relations
bugatti Holding
Brinkmann

Hansastraße 55
32049 Herford
Germany


Tel.: +49 (0) 52 21 / 88 4 - 127
Fax: +49 (0) 52 21 / 88 42 - 225

E-Mail: t.bobel(at)bugatti.de

Ann-Kathrin Zich

Public Relations
bugatti Holding
Brinkmann

Hansastraße 55
32049 Herford
Germany


Tel: +49 (0) 52 21 / 88 4 - 117
Fax: +49 (0) 52 21 / 88 42 - 225

E-Mail: a-k.zich(at)bugatti.de

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