No. 1
European Stories - Souvenir d’éte – a summer in the south of France

Souvenir d’éte – a summer in the south of France

The sea is azure blue, the beaches are amazingly white. The wine is outstanding and the food is excellent. Bienvenue au Sud de la France! You immediately think of the Côte d’Azur. The stars and starlets that hang around in Cannes during the international film festival or in the exclusive restaurants, cafés or institutions such as the famous Le Club 55 beach bar in St Tropez during the summer months ensure an exciting mix of glamour and savoir vivre.

However, this is only one facet of life in the south of France. It is just as wonderful as all of the clichés would have you believe... Whilst the fragrant fields of lavender in the Provence or the white horses of the Camargue never fail to enchant visitors, France’s second-largest port city Marseilles impresses with its urban yet unmistakeably Mediterranean charm. Bouillabaisse and pastis are traditional yet also popular on the lively, young and cool multi-cultural scene. The beautiful boulevard Canebière and the Noailles district, which is reminiscent of a North African souk, are typical for the contrasts that blend in so well with each other here. Sophisticated chic or casual beach outfit - in the south of France, there’s a time and a place for either.

The new bugatti collection offers just the right amount of laissez-faire for the south of France. A stroll down by the harbour or a trip to the beach? A combination of polo shirt and Bermuda shorts is the perfect choice. Wear what you fancy: Stripes, hoops, plain-coloured or cool prints. Slim fit, modern cuts add a natural self-confidence to the look. Our latest casual outfits are as relaxed as Jean-Paul Belmondo waiting for Brigitte Bardot. The uncomplicated combination of cotton and light knitwear is so comfortable that it won’t wipe the charming smile off your face, even on really hot days. Quel plaisir!

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