Be Visible – eye-catching outfits for the urban jungle

A few days in a city can be a relaxing short break; the downside are packed sightseeing spots and groups of tourists along with their coaches. There's a fast and easy solution to this: embracing slow travel and getting around by bike, e-bike or e-scooter. To ensure that you can plan your next city trip not only highly visible but above all also protected against inclement weather, we have designed the perfect jackets, trousers and accessories for style-conscious holiday makers.

Even before our trip to Valencia , we asked ourselves how we could immerse ourselves in the atmosphere of this major Spanish city yet also design our stay as flexible as possible. By now, many cities have found a solution to this that is as simple as it is effective. Whether bikes, e-scooters or e-bikes, pick-up points and rental offers for these smart two wheeled vehicles can also be found in Valencia at almost every corner. Our Be Visible collection offers the perfect protection in inclement weather and also ensures that you don't have to hide your outfit underneath a boring raincoat. It is the ideal solution for your next fashionably dressed city tour.

Be visible – "strikingly" fashionable as well as functional

Exploring a new city by bike not only makes sense from an ecological perspective; an extensive bike tour can also be a great alternative to training at the gym. Show everyone that you have got style, whether with a lightweight jacket or a backpack, and explore the next major city you intend to visit by bike.


Our BE VISIBLE collection makes not only your parka but also its wearer truly eye-catching in the dark – and its fluorescent shine is also fashionable.

Patches, fashionable stripes or unobtrusive pin-tucks - active wear has long since features reflective elements. However, on our city trip, we don't want to wear sportswear-inspired cycling gear but want to be just as fashionably dressed as we usually are. Be Visible reinterprets street style in a new way and adds a "high vis" modern touch to streetwear.

Wind- & waterproof – be visible and warm

Bad weather is the enemy of any city tripper who will be spending mist of the day outdoors and on the move. However, with the right clothing, you can outsmart even the most dismal and wet weather. Our Be Visible jackets are not only water-repellent bus also particularly lightweight; together with a warm jumper , you will therefore be perfectly dressed also for cooler days. In short: the perfect combination of style, comfort and functional "visibility".

Be practical – bugatti backpacks

You don't want to carry a lot around with you on your day off, but you do want to be prepared for every eventuality. A backpack is therefore the ideal solution for an activity-filled city trip. As you'll be on your feet (or on wheels) all day long, it should also be as flexible as possible. Our Be Visible backpack does not only fit the bill but also looks great, too! To ensure that it goes with the rest of your outfit, your backpack also features fashionable reflective details that shine brightly in the dark.

Be relaxed - advantages of slow travel

We always plan a lot and are then annoyed that we didn't get around to doing everything we wanted to do. Here an overview of why a bicycle or e-scooter is a real alternative for your next holiday:

Be free

Nothing feels better than leaving the crowded tourist attractions behind you and exploring the city independently. Between the labyrinthine alleyways and small cafés, the city's atmosphere is usually much more relaxed and less busy. 

Be flexible

You don't fancy the busy city life today? Then get on your bike and explore the surrounding countryside comfortably on two wheels. Granted, steep inclines can be quite exhausting, but the views from the top are definitely worth the effort!

Be quick

This may sound like an oxymoron, but slow travel can also be fast. Especially in major cities, you usually reach your destination faster on foot or by bike than with the car.

Be relaxed

Sometimes, the journey itself can be very rewarding. Don't let the hustle and bustle or stress get to you. You set your own pace and decide when you want to take a break.

Be green

Let's be honest, we'd all like to live a little "greener". A bicycle is the ideal solution! Zero emissions and 100% ecological instead.

Be thrifty

At first glance, a car seems a practical solution in a big city. However, once you own one, you soon realise that it is actually more of a hassle and less of a solution. Parking spaces are hard to find, you spend a lot of time in traffic jams, and you should definitely take the cost of petrol into account in your holiday budget. Rental bikes are a much more affordable alternative and available in almost all major cities, where they can be picked up at various locations.

Be funny

A holiday should be relaxing and satisfy your wanderlust. What better way to wind your way carefree through a strange city?

10 Euro

Abmeldung jederzeit möglich

Be visible and be mobile – with bugatti's new collection

Have you found the right outfit for your next city trip? We also sell the perfect ride for your next city trip or local excursions to go with our new Be Visible range. With our bugatti Be Visible e-bike and our e-scooter, you'll not only travel in style but also fast and the sustainable way.

Follow us on Instagram