Data Protection

bugatti GmbH Privacy Policy (issued: September 2016)

bugatti GmbH, its subsidiaries and partner companies (hereafter referred to as “bugatti”) place great importance on the protection of your personal data and your right to informational self-determination. During your visit to our online store, bugatti collects, processes and uses your personal data exclusively in accordance with the principles described below, as well as the German Federal Data Protection Act and the German Teleservices Act.

Section 1 - Your personal data

The term “personal data” refers to individual details regarding personal or factual circumstances that are suitable for establishing a connection to your person. This includes, for example, your name, telephone number, postal address and email address.

Section 2 - Collection and use of your personal data

In general, your personal data is only collected and used during your visit the bugatti website if you register on the website, or if your visit to the website results in a contractual relationship. You will be asked to enter personal data at various different points during your visit to our website. We collect or use this data for the following reasons:

  • To receive and process your order
  • To collect outstanding debts
  • To receive and handle your enquiries
  • To perform credit checks in the event of legitimate interest
  • To send you newsletters, if you have explicitly consented to receive this service

We would like to take this opportunity to explain these processes in more detail below:

  1. Use of your personal data to receive and process an order
    bugatti uses the personal data that you have entered during an actual purchasing process on the website, in particular your name (first name and surname), address, telephone number, email address, credit card number, date of birth and bank details, to the extent required for processing and billing your order.
    For the purpose of your order, bugatti will transfer your personal data to a logistics provider sub-contracted by them. The logistics provider will process the data on behalf of bugatti, in accordance with this privacy policy and the required security measures.

  2. Use of your personal data to collect outstanding debts
    In addition to the uses listed above, bugatti uses the personal data collected from you and stored for the purpose of receiving and processing your order to collect outstanding debts. For this purpose, we will enlist a collection company, to whom we will transfer the information required for this purpose. Said data shall be processed in accordance with this Privacy Policy and the required security measures.

  3. Use of your personal data to handle your enquiries
    In addition to the uses listed above, bugatti collects and uses your personal data in order to be able to process any suggestions or comments you provide, e.g. via a contact form.

  4. Credit checks and scoring
    If we provide goods or services in advance, for example, in the event of purchase on account, we will collect information regarding creditworthiness on the basis of the mathematical-statistical procedures of Creditreform Boniversum GmbH, Hellersbergstr. 11, 41460 in order to safeguard our legitimate interests. For this purpose, we will transfer the necessary information to Creditreform Boniversum GmbH and use the information obtained regarding the statistical probability of default in payment to reach a weighted decision on the reasoning, execution or termination of the contractual relationship.

    The credit check may comprise probability values (score values), calculated on the basis of scientifically recognised mathematical-statistical procedure and which, among other things, include address information. Your concerns will be considered in accordance with the statutory provisions.

    bugatti will also transfer data to the aforementioned company due to behaviour not compliant with the contract, to the extent permissible after weighing up the interests of all involved parties. The company will store the data and transfer it to its contractual partners in the EU single market in order to provide them with information they can use to assess the creditworthiness of natural persons. You may obtain information regarding the stored data relating to you from Creditreform Boniversum GmbH.

    Further information on the assessment and scoring procedure may be found at www.meineauskunft.org.

  5. Use of your personal data to send newsletters
    Provided that you have explicitly consented to this service, bugatti shall collect and uses your personal data, in particular your name (first name and surname), address, telephone number, email address, date of birth and interests to send you further information on our products, special offers such as birthday mails or customer surveys, and general customer information. This information may be sent via email or using traditional postal methods.

    bugatti uses special service providers to mail its newsletters; the necessary personal data is transferred to said service providers in order to provide this service. These service providers will process your personal data exclusively on behalf of and upon the instructions of bugatti. Compliance with this privacy policy and the required security measures shall be ensured.

  6. Use of your personal data to statistically analyse page views and orders:
    This website uses Google Analytics, Google Tag Manager and Google Remarketing. These services are provided by Google Inc. (“Google”).

    You can prevent Google Analytics and Google Remarketing from collecting your personal data by clicking the link below. This will install an "opt-out cookie" in your browser so that your data will no longer be collected when you visit this website: Deactivate Google Analytics

    Google Analytics

    This website uses Google Analytics, a web analysis service provided by Google Inc. (“Google”). Google Analytics uses “cookies”, text files that are stored on your computer, which enable the analysis of website use. Information recorded via the cookies regarding your use of the website will make your IP address anonymous, so that it can no longer be assigned to a connection. It will generally be transmitted to and stored on a Google server in the USA. If IP anonymisation is activated on this website, Google will abbreviate your IP address within the member states of the European Union and in other states of the Convention of the European Economic Area.

    Google may also transfer this information to third parties, provided this is required by law or if third parties process this data on behalf of Google.

    Only in exceptional cases will the full IP address be sent to a Google server in the USA and abbreviated there. On behalf of the operator of this website, Google will use this information to evaluate your use of this website, to compile reports on the website activity and to provide the website operator with other services relating to website and Internet usage. The IP address transmitted by your browser as part of the Google Analytics service will not be associated with any other Google data. You can prevent the storage of the cookies by adjusting your browser settings accordingly; however, please be advised that doing so may prevent you from being able to use all the functions of this website to their full extent.

    By using this website, you agree to the processing of the data collected by Google in the manner described above and for the purposes set out above.

    You can also prevent Google from collecting and processing the data recorded by the cookie about your use of the website (including your IP address) by downloading and installing a browser plugin, available via the following link http://tools.google.com/dlpage/gaoptout?hl=de.

    Google Analytics opt-out

    Due to the discussion on the use of analysis tools with full IP addresses, we would like to point out that this website uses Google Analytics with the extension "_anonymizeIp()" and therefore only processes abbreviated IP addresses in order to rule out any direct personal connection.

    You can object to the collection and use of information by Google with future effect at any time by installing the deactivation add-ons provided by Google.

    Google AdWords

    We use Google’s conversion tracking process to measure the success of our Google AdWords campaigns. If you access our website via a Google advert, Google will place a cookie on your computer to record the process for statistical purposes.

    Google Remarketing

    This website uses Google Remarketing to ensure that the Internet services provided to you are as interesting to you as possible. Using this technology, it is possible to present you with further offers within Google’s partner network. Advertising on our partners' sites occurs by placing a cookie on your computer and analysing your user behaviour. No personal data is stored.

    By using the Ads Preferences Manager, you can disable Google Analytics for display ads and customise the adverts in Google Display Network.

    Alternatively, you can also disable Remarketing.

    bing Ads

    In order to measure the success of our bing Ads campaigns, we use Microsoft’s conversion tracking process. If you access our website via a bing advert, a cookie is placed on your computer by Microsoft to record the process for statistical purposes.

    Further information can be found in the Microsoft data protection regulations: http://www.microsoft.com/privacystatement/de-de/bing/default.aspx

    Retargeting

    On our website, retargeting technology collects and stores anonymised information on the surfing behaviour of website visitors for marketing purposes. This data is stored on your computer using a cookie. Using an algorithm, the technology analyses surfing behaviour and can subsequently display targeted product recommendations as interest-related advertising banners on other websites (“publishers”). In no event can this data be used to personally identify website visitors. The data collected is only used to improve services. No other use or transfer to third parties shall occur.

    You can opt out of the retargeting technology by clicking the link below: Criteo

    Use of Google+ plugins (e.g. “+1” button)

    Our website uses social plugins (“plugins”) by the social network Google+, operated by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). The plugins can be identified by buttons with the “+1” symbol on a white or coloured background, for example. An overview of Google plugins and their appearance can be found at: https://developers.google.com/+/plugins.

    If you visit a page on our website that features such a plugin, your browser will connect directly to Google's servers. The content of the plugin is sent directly to your browser by Google and embedded in the page. The embedding process informs Google that your browser has accessed the page of our website in question, even if you do not have a Google+ profile or are not currently logged in to Google+. This information (including your IP address) is sent by your browser directly to one of Google’s servers in the USA, where it is stored.

    If you are logged in to Google+, Google can immediately match your visit to our website to your Google+ profile. If you interact with the plugins, e.g. by pressing the “+1” button, the corresponding information is also sent directly to one of Google’s servers, where it is stored. In addition to this, the information is published on Google+, where it is visible to your contacts.

    The purpose and scope of data collection and other processing and use of data by Google, as well as your rights and preferences with respect to protecting your privacy, can be found in Google’s data privacy statement: http://www.google.com/intl/de/+/policy/+1button.html.

    If you do not want Google to match the data collected via our website directly to your Google+ profile, you must log out of Google+ before visiting our website. You can also completely prevent Google plugins from loading via browser add-ons by using the “NoScript” script blocker (http://noscript.net/), for example.

    Use of Facebook plugins

    Our website uses social plugins (“plugins”) by the social network Facebook, operated by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”). The plugins can be identified by the Facebook logo or the addition “Soziales Plug-in von Facebook” or “Facebook social plugin”. An overview of Facebook plugins and their appearance can be found at: http://developers.facebook.com/plugins.

    If you visit a page on our website that features such a plugin, your browser will connect directly to Facebook's servers. The content of the plugin is sent directly to your browser by Facebook and embedded in the page. The embedding process informs Facebook that your browser has accessed the page of our website in question, even if you do not have a Facebook profile or are not currently logged in to Facebook. This information (including your IP address) is sent by your browser directly to one of Facebook’s servers in the USA, where it is stored.

    If you are logged in to Facebook, Facebook can immediately match your visit to our website to your Facebook profile. If you interact with the plugins, e.g. by pressing the “like” button or commenting, this information is also sent directly to one of Facebook’s servers, where it is stored. In addition to this, the information is published on your Facebook profile, where it is visible to your Facebook friends.

    The purpose and scope of data collection and other processing and use of data by Facebook, as well as your rights and preferences with respect to protecting your privacy, can be found in Facebook’s data privacy statement: http://www.facebook.com/policy.php.

    If you do not want Facebook to match the data collected via our website directly to your Facebook profile, you must log out of Facebook before visiting our website. You can also completely prevent Facebook plugins from loading via browser add-ons by using the “Facebook blocker” (http://webgraph.com/resources/facebookblocker/), for example.

    Use of Twitter plugins (e.g. “Tweet” button)

    Our website uses social plugins (“plugins”) by the microblogging service Twitter, operated by Twitter Inc., 1355 Market St, Suite 900, San Francisco, CA 94103, USA (“Twitter”). The plugins are can be identified by the Twitter logo in the form of a blue “Twitter bird”, for example. An overview of Twitter plugins and their appearance can be found at: https://twitter.com/about/resources/buttons.

    If you visit a page on our website that features such a plugin, your browser will connect directly to Twitter's servers. The content of the plugin is sent directly to your browser by Twitter and embedded in the page. The embedding process informs Twitter that your browser has accessed the page of our website in question, even if you do not have a Twitter profile or are not currently logged in to Twitter. This information (including your IP address) is sent by your browser directly to one of Twitter’s servers in the USA, where it is stored.

    If you are logged in to Twitter, Twitter can immediately match your visit to our website to your Twitter profile. If you interact with the plugins, e.g. by pressing the “Tweet” button, the corresponding information is also sent directly to one of Twitter’s servers, where it is stored. In addition to this, the information is published on Twitter, where it is visible to your contacts.

    The purpose and scope of data collection and other processing and use of data by Twitter, as well as your rights and preferences with respect to protecting your privacy, can be found in Twitter’s data privacy statement: https://twitter.com/privacy.

    If you do not want Twitter to match the data collected via our website directly to your Twitter profile, you must log out of Twitter before visiting our website. You can also completely prevent Twitter plugins from loading via browser add-ons by using the “NoScript” script blocker (http://noscript.net/), for example.

    Conversion tracking with the Facebook Pixel service

    With your consent, which you have given as follows: "I agree to the use of Facebook's Pixel service", we will use the “Pixel service" within the scope of our Internet presence:

    Facebook Inc.
    1601 S. California Ave,
    Palo Alto, CA 94304, USA
    (“Facebook”)

    ein.

    This allows the actions of users to be followed after they have been redirected to a provider’s website by clicking on a Facebook advert. This enables the efficacy of Facebook adverts to be evaluated for statistical and market research purposes, and can contribute to the optimisation of future advertising measures.

    The collected data is anonymous, which prevents us from drawing any conclusions regarding the identity of the user. However, the collected data is stored and processed by Facebook, which means that Facebook is able to connect the data with your Facebook profile and use the data for their own advertising purposes, in accordance with Facebook’s data use policy (https://www.facebook.com/about/privacy/).

    This enables Facebook and its partners to display adverts on and outside of Facebook. In addition to this, a cookie may be stored on your computer for these purposes.

    Only users over the age of 13 years may consent to the use of the Pixel service. If you are younger than this, please obtain consent from your legal guardian.

    Please click here, if you would like to revoke your consent.

Section 3 - Creation of pseudonymous usage profiles for web analysis

Our website uses the “Visual Website Optimizer” tool, a web analytics service provided by Wingify; the “Mouseflow” tool, a web analytics service provided by Mouseflow; and the “inspectlet” tool, a web analytics service provided by Inspectlet, to collect and store data, from which usage profiles are created using pseudonyms. Usage profiles allow visitor behaviour to be analysed and are used to improve and customise our services.

“Cookies” may be used for this purpose. These are small text files that are stored on the visitor’s computer, allowing them to be recognised upon revisiting our website.

Pseudonymous usage profiles will not be merged with the personal data of the bearer of the pseudonym without the specific, explicit consent of the person concerned.

You may object to the collection and storage of data for the purpose of web analysis with future effect at any time by writing to datenschutz@bugatti.de. For more information, see Section 4.

Section 4 - Cookies and automatically transferred technical information

On the bugatti website, we use cookies to make visiting our website more attractive and to enable the use of certain functions. Cookies are small text files that are stored on your device via your browser. Some of the cookies we use are deleted at the end of the browsing session, i.e. when you close your browser (“session cookies”). Other cookies remain on your device, enabling us or our partner companies to recognise your browser upon your next visit (“persistent cookies”).

You can configure your browser to notify you when any cookies are placed on your device so that you can decide on a case-by-case basis whether or not you wish to accept them. Alternatively, you can reject cookies for specific cases or in general.

Please be advised that rejecting cookies may prevent you from using the full functionality of our website.

Here are some examples of how cookies can be used to make your visit to our online shop more convenient and more individual:

  • We use cookies to manage your shopping basket
  • Cookies are used to record your individual preferences, such as language, so that you do not need to adjust these settings every time you return
  • Cookies allow us to carry out web analysis and website optimisation
  • Cookies enable us to design our website to suit individualised target groups and users, as well as to personalise services for specific target groups

The information we store in encrypted form via cookies includes: An anonymous identification code, as well as recognition features of your computer and the preferences you have selected on our website. In addition to this, we use a series of other automatically transferred technical information, such as your IP address. Your IP address will be stored during payment, specifically for protection in the event of fraud.

Section 5 - Granting and revoking consent

Prior to using your personal data to send you newsletters or perform a credit check, bugatti will request your explicit consent. You may revoke consent with future effect at any time and without stating your reasons for doing so. Consent must be revoked via email: datenschutz@bugatti.de. Naturally, if you revoke your consent, we will no longer use your data for these purposes.

Section 6 - Duration of storage

In principle, bugatti will not store your data for longer than is necessary for the purposes stated in this privacy policy or for compliance with any statutory obligations regarding the archiving or preservation of records.

Section 7 - Right to information

According to the German Federal Data Protection Act, you have the right to access information on your stored data free of charge, as well as the right to amendment, blocking or deletion of said data. You may contact us at any time via email (datenschutz@bugatti.de or post:

bugatti GmbH
Waldemar Stor, Data Protection Officer
Hansastraße 55
32049 Herford

Telephone: +49 (0) 5221 / 884-0

Email: datenschutz@bugatti.de

 

Die deutschen Texte sind verbindlich.