bugatti brings Verena Demme on board as 'Head of Marketing'

bugatti brings Verena Demme on board as 'Head of Marketing'

 
The Herford-based fashion company bugatti GmbH continues to focus on fresh ideas and innovation by welcoming Verena Demme as Head of Marketing starting March 1, 2024.

 Verena Demme brings a profound understanding of the constantly changing dynamics of the fashion business. Her expertise encompasses not only traditional marketing approaches but also a strong focus on digital innovations and sustainable initiatives. Currently, as Head of Marketing, she is responsible for the brands Baldessarini, Pierre Cardin, Pioneer Jeans, Pionier Workwear, and Otto Kern at the now renamed R. Brand Group. She gained her international experience at Gianfranco Lotti Retail Srl in Florence, where she worked as a marketing manager for over three years.

bugatti Managing Director Julius Brinkmann is convinced that Verena Demme is the ideal complement to Chief Brand Officer Florian Wortmann, who is responsible for product development and brand building and to whom she will report in the future, in the course of the brand's reorientation: "Through her previous work, she has proven her ability to develop successful marketing campaigns that increase brand awareness and promote customer engagement."

Verena Demme is looking forward to her new role: "It's an exciting time to become part of this dynamic company. Together with Florian Wortmann and his team, I want to develop innovative marketing strategies and help position bugatti as a leading brand in the fashion industry."

 

Herford, January 30, 2024

 Press contact:

bugatti GmbH

Tanja Bobel / Ann-Kathrin Zich

Hansastraße 55

32049 Herford

Telephone: 0049 (0) 52 21/88 4 -127 / -117

Fax: 0049 (0) 52 21/88 42 25

Email: t.bobel@bugatti.de / ak.zich@bugatti.de