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Welcome to the bugatti press area

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Press releases

News from the world of bugatti

Kim-Katrijn Witzger wird neue Head of E-Commerce bei bugatti
Kim-Katrijn Witzger becomes new Head of E-Commerce at bugatti

Herford, January 7, 2026 - Herford-based fashion manufacturer bugatti is strengthening its digital management team: Kim-Katrijn Witzger has been the new Head of E-Commerce since January 1, 2026. Sh...

Bastian Droege wird ab 1. Januar 2026 Head of Project Management
Bastian Droege to become Head of Project Management from January 1, 2026

Herford-based fashion manufacturer bugatti is repositioning itself for the future: Bastian Droege will take over the newly created position of Head of Project Management on January 1, 2026. With th...

Florian Wortmann wird Chief Brand & Commercial Officer
Florian Wortmann appointed Chief Brand & Commercial Officer

bugatti GmbH is restructuring its brand and sales management and focussing on a key personnel decision: Florian Wortmann is taking on the newly created role of Chief Brand & Commercial Of...

Trends bugatti Kollektion Herbst/Winter 2026
Trends bugatti fall/winter 2026 collection

A collection inspired by "Milano alle sei" - the moment when Milan is bathed in golden evening light. At six o'clock in the evening, Milan changes its rhythm. The city glides from business to dolce...

bugatti startet in den Travel Retail
bugatti launches into travel retail

Premiere at the TFWA in Cannes (September 29 to October 2, 2025, Green Village M51) The premium brand bugatti continues its success story and enters a new, dynamic sales channel: travel retail. Tog...

bugatti wird Fashion-Partner des DSC
bugatti becomes fashion partner of the DSC

Fashion company from OWL will be partnering with Arminia Bielefeld bugatti becomes fashion partner of the DSC The German professional football club DSC Arminia Bielefeld welcomes a strong...

bugatti - Der Sommer 2026 beginnt auf Capri
bugatti - Summer 2026 begins on Capri

bugatti presents the Spring/Summer '26 collection "Ho voglia di Capri" Under the motto "Ho voglia di Capri," the fashion label bugatti presented its new Spring/Summer '26 collection at the legendar...

Capri – das Gefühl eines Sommers
Capri - the feeling of a summer

Capri is more than just a place - it's a way of life. For the bugatti spring/summer 2026 collection, we have been inspired by this unique island in our menswear and womenswear: Mediterranean lightn...

bugatti - Neue Herren-Bademoden Lizenz an CECEBA Group GmbH vergeben
bugatti - New men's swimwear license awarded to CECEBA Group GmbH

bugatti GmbH grants license for men's swimwear to CECEBA Group GmbH  Herford/Balingen, May 5, 2025 – bugatti GmbH is setting the course for the future of its men's swimwear: As of January 1, 2026,...