Bastian Droege to become Head of Project Management from January 1, 2026
The fashion company bugatti, based in Herford, is positioning itself
for the future: As of January 1st, 2026, Bastian Droege will assume
the newly created role of Head of Project Management.
With the introduction of this new role, bugatti strengthens its strategic
execution capabilities. As Head of Project Management, Bastian Droege
reports directly to senior management and is responsible for the
structured steering of strategic projects.
With the introduction of this new role, bugatti strengthens its strategic
execution capabilities. As Head of Project Management, Bastian Droege
reports directly to senior management and is responsible for the
structured steering of strategic projects. The objective is to standardize
processes, efficiently coordinate resources and further enhance cross-
functional collaboration to ensure the consistent and measurable
implementation of strategic objectives.
“With this position we are creating structures that will effectively support
our growth and consistently drive the Agenda 2030 towards
implementation. The role brings focus, speed and clarity to complex
projects – from the idea to the result,” says Julius Brinkmann, Managing
Partner of bugatti Holding Brinkmann.
Bastian Droege has been with bugatti since 2005 and has until now been
responsible as Head of eCommerce for the D2C online shop, D2C
marketplaces, as well as B2B eCommerce including online marketing. His
key achievements include the relaunch of the D2C online shop on Shopify
in September 2025, the development of the marketplace business, and
the realignment of B2B eCommerce with Amazon and ABOUT YOU. In
his previous role he has already acted as an interface between Sales and
IT and has led various projects.
“I am looking forward to this new challenge,” says Droege. “I strongly
believe in the Agenda 2030 vision and in the immense potential within
bugatti. As Head of Project Management, I can actively contribute to
making this potential visible and to effectively leading projects to success.”The succession for the Head of eCommerce role is currently being
prepared and will be announced next year.
Herford, December 16, 2025
Press contact:
bugatti GmbH
Tanja Bobel
Hansastr. 55
32049 Herford
Germany
+49 5221 884 - 127 (Tel.)
+49 160 7078567 (Mobile)
t.bobel@bugatti.de
www.bugatti-fashion.com
