Florian Wortmann appointed Chief Brand & Commercial Officer

This step is part of the overall strategic development of the bugatti

Holding, which includes the brands bugatti, Pikeur, Wilvorst and

Dressler. The repositioning of Florian Wortmann is a key driver for

advancing the bugatti brand in an even more targeted and

customer-focussed manner.

Since October 2023, Florian Wortmann has been responsible for

brand management at bugatti and has played a major role in

sharpening the strategic positioning of the brand. This additional

responsibility for sales establishes a closely integrated 360-degree

control over product, communication, PR and sales strategy. At the

core lies the consequent question: What do customers really expect

— and how can bugatti become even more relevant, faster, and

closer to their needs?

Julius Brinkmann, Managing Partner of bugatti Holding Brinkmann

GmbH & Co. KG, fully endorses the decision:“Appointing Florian to this role is a logical and consequent decision

for us. He combines strategic brand leadership with a deep

customer understanding and brings exactly the experience we need

to align brand and sales even more closely and further strengthen

the commercial power of bugatti.”

Florian Wortmann sees great potential in his new role for the

continued development of the brand: “The close connection

between brand, PR, marketing and sales is a crucial step towards

anchoring community centricity even more deeply. We do not only

want to understand what our customers want – we aim at

anticipating it and making it tangible at every touchpoint. I look

forward to continuing this journey together with the team.”

With this strategic realignment bugatti underlines its dedication to

link brand management and commercial goals even more closely

and drive sustainable growth across the entire group.

Herford, December 11, 2025

Press Contact:

bugatti GmbH

Tanja Bobel

Hansastr. 55

32049 Herford

Germany

+49 5221 884 - 127 (Tel.)

+49 160 7078567 (Mobile)

t.bobel@bugatti.de

www.bugatti-fashion.com