Kim-Katrijn Witzger becomes new Head of E-Commerce at bugatti
Herford, January 7, 2026 - Herford-based fashion manufacturer bugatti is strengthening its digital management team: Kim-Katrijn Witzger has been the new Head of E-Commerce since January 1, 2026. She succeeds Bastian Droege, who is taking on the newly created position of Head of Project Management at bugatti with immediate effect.
In her new role, Witzger will be responsible for the D2C online store, D2C marketplaces, B2B e-commerce and bugatti's online marketing. With her experience in digital commerce and project management, she will further strengthen the brand's online presence, offer customers a high-quality shopping experience across all digital channels and sustainably increase sales in digital distribution.
"We are delighted to have Kim-Katrijn Witzger on the team. Her experience in e-commerce will be a key driver of our digital strategies," says Florian Wortmann, Chief Brand and Commercial Officer at bugatti.
Kim-Katrijn Witzger has an international background in fashion and luxury: Bachelor in Fashion Management (FHM Bielefeld), Marketing Certificate (Santa Barbara, USA) and Master in Fashion & Luxury Business (EU Business School, Geneva). Most recently, she was responsible for the e-commerce division at Berlin-based "Worst Behavior GmbH", focusing on store development, campaign management and marketplace business, and was previously project manager at "Even on Sunday GmbH", Osnabrück.
"I'm really looking forward to the new challenge at bugatti. I am particularly excited about strategically developing the digital sales and marketing channels and bringing the brand to life," adds the 30-year-old.
Press contact:
bugatti GmbH Tanja Bobel
Hansastr. 55, 32049 Herford, Germany
+49 5221 884 - 127 (Tel.) / +49 160 7078567 (Mobile)
t.bobel@bugatti.de
www.bugatti-fashion.com
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