bugatti fashion show at Palazzo Ximenes in Florence

Passion, enjoyment and community

bugatti fashion show at Palazzo Ximenes in Florence

On the opening day of the season's first men's fashion fair, Pitti Uomo in Florence, the first fashion show following the rebranding took place under the direction of Chief Brand Officer Florian Wortmann. The impressive location for this event was the Palazzo Ximenes in the heart of Florence, where the bugatti brand's new Spring/Summer 2025 collection was presented to 350 invited guests.

Under the motto "The Family Invites," the values ​​of passion, enjoyment, and community were celebrated in Florence. An accordion player greeted guests at the entrance and immediately created a lively atmosphere. A total of 20 models presented the new looks from the Spring/Summer 2025 collection and captivated the discerning audience with their performances. The front row was made up of a mix of German influencers, content creators, and actors, including Mandy Capristo and Stefano Zarrella. A special highlight of the show was the live performance by opera singer Tommaso Tomboloni, who provided unique musical accompaniment during the performance. After the show, DJ Ray-D from Planet Radio Frankfurt rocked the after-show party and created a lively atmosphere.

The bugatti Spring/Summer 2025 collection presented itself anew on the runway: The menswear collection offered a successful combination of style, comfort, and quality. Divided into the three lines BLUE, MAIN, and GOLD, the collection showcased multifaceted designs. "bugatti blue" focuses on maritime and technical fashion with
high-quality materials and iconic trench coats. "bugatti main" offers sophisticated basics and casual wear in classic and modern colors. "bugatti gold" stands for luxurious fashion with fine materials and refined details. The models showed versatile trousers, summery shirts, modern knitwear, polo shirts, and hoodies that conveyed a touch of Italian flair. The womenswear impressed with a diverse palette of blue tones combined with sophisticated off-whites and delicate vanilla nuances. Warm colors like cognac, camel, and beige were accentuated by sky blue, while white and black offered contrasting additions. The focus was on new silhouettes, where wide-legged trousers met shorter blouses. Soft knits in cardigans, dresses, and sweaters were central, complemented by airy shirt dresses. Materials such as bouclé, summer wool, and neoprene were innovatively interpreted. Trench coats and quilted looks brought lightness to the casual looks, while boxy jackets and new prints made cool statements.

The guests experienced a unique and stylish presentation that impressively showcased the creative vision and new style of the bugatti brand under Florian Wortmann's leadership. We are grateful to everyone who supported us and made this fantastic event an unforgettable memory.

Florence, June 12, 2024

Press contact
bugatti GmbH
Tanja Bobel
Hansastr. 55
D - 32049 Herford
+49 5221 884 - 127 (Tel.) +49 160 707 8567 (Mobile) t.bobel@bugatti.de www.bugatti-fashion.com

Photo credit (header image): Caroline Kynast

Photo credit (download): bugatti