Realignment of the brand and sales strategy

Realignment of the brand and sales strategy at bugatti.

The renowned Herford-based fashion manufacturer bugatti is restructuring. Effective June 1, 2024, the company will implement new brand and sales strategies that will encompass all markets and channels. The newly structured B2B sales organization will be led by Jalel Guelmami as Head of Global Wholesale Menswear & Womenswear, and Nico Elsenbruch as Head of Key Account Menswear & Womenswear DACH.

Jalel Guelmami, who previously served as Head of International Sales, will focus on strengthening bugatti's brand presence in the global retail trade and expanding bugatti's desirability and international success. "I am convinced that with the right positioning in the market and in retail, bugatti will unlock its full potential for us and our partners. Our primary focus is on further developing the brand's positioning in the retail trade," explains Guelmami.

Nico Elsenbruch takes over the position of Head of Key Account Menswear & Womenswear DACH. Elsenbruch, who has been with bugatti since 2010, was primarily responsible for key account sales for knitwear, warp-knitted fabrics, and shirts.

In addition to sales, his responsibilities also included the management and organization of the aforementioned product areas. As a result of the new, clear structures and focused responsibilities, Elsenbruch will relinquish his previous responsibilities to focus on expanding the key account as Head of: "I look forward to further optimizing the excellent and close collaboration with my team and our key account customers and thus positioning the brand even more successfully," says Elsenbruch.

These strategic changes are part of bugatti's realignment and implementation of Agenda 2030. They are intended to contribute to the realization of the 'one-face omnichannel' strategy to further strengthen the brand and meet the demands of a dynamic market.

Herford, May 17, 2024

Press contact:

bugatti GmbH
Tanja Bobel
Hansastr. 55
D - 32049 Herford
+49 5221 884 - 127 (Tel.) +49 5221 884 – 225 (Fax)

t.bobel@bugatti.de www.bugatti-fashion.com

Caption:
from left Nico Elsenbruch (Head of Key Account Menswear & Womenswear DACH), Jalel Guelmami (Head of Global Wholesale Menswear & Womenswear)