Roadshow: bugatti focuses on pop-up concept for reorientation

Roadshow: bugatti focuses on pop-up concept for reorientation

This week, the fashion label bugatti is launching its pop-up roadshow. With the opening at Dodenhof in Posthausen, bugatti is kicking off the fall/winter season with an 88-square-meter space, followed by a total of 13 additional pop-up locations. These include Wöhrl (7 locations), Jansen-Noy (Netherlands), CJ Schmidt (Husum), and Engelhorn (Mannheim). With this year's reorientation, the bugatti brand is returning to its Italian roots, creating a new world of enjoyment, passion, and community—values ​​that will also be emphasized in the pop-up experience.

"With this pop-up concept, we want to offer our customers an experience that goes far beyond fashion. It's an invitation to become part of our bugatti community and be inspired by the passion that drives our brand," explains Florian Wortmann, CBO at bugatti. The pop-up space at Dodenhof symbolizes the new path bugatti has taken in 2024.

Travertine optics, harmonious materials, and architectural elements create an inviting, comfortable atmosphere that allows visitors to experience the menswear and womenswear of the bugatti label in a completely new way. An exclusive furniture collection, consisting of a stylish combination of oak and black powder-coated metal, also plays a central role.

Furnishings not only emphasize the high-quality presentation of goods, but also reinforce the impressive staging of the brand.

The outlook for the Spring/Summer '25 season already shows an expansion to 28 customer locations, offering even more people the opportunity to experience the bugatti world up close.

Herford, 18.09.24

Press contact:

bugatti GmbH
Tanja Bobel
Hansastraße 55
32049 Herford
Email: t.bobel@bugatti.de Tel.: 05221-884127

Mobile: 0160 7078567