bugatti - Social media mockumentary series: “the bugatti family”

bugatti Fashion launches unique social media mockumentary series: “the bugatti family”

 

Fashion in transition, tradition meets modernity: bugatti Fashion presents "the bugatti family," an innovative social media mini-series that humorously portrays the upheaval in a long-established family business. Launching exclusively on Instagram on March 16, 2025, the mockumentary series will subsequently air on TikTok, offering a fictional look behind the scenes of a family business in the fashion industry in short, authentic clips.

 The concept of "the bugatti family" is based on scientific findings about the increasingly shorter attention spans in our society. At the same time, the series combines the zeitgeist of modern streaming services with the TikTok phenomenon of short, snackable content. The result is an innovative format that both entertains and caters to the changing media usage of a digitally oriented generation. With "the bugatti family," bugatti is pursuing the clear goal of reaching a younger target audience. Through dynamic, modern storytelling and platform-appropriate content, the company aims to expand its digital community and generate sustainable engagement.

 
A humorous look at the generational change

Inspired by successful mockumentary formats such as "Discounter" and "Stromberg," "The Bugatti Family" explores the challenges of a family business on its journey to the next generation. The series tells the story from the perspective of social media manager Zoe, who secretly films the Bugatti family and shares her experiences directly with the community – unvarnished, raw, and absolutely entertaining.

 
Social media meets storytelling

"The Bugatti Family" was developed specifically for bugatti Fashion's social media channels. The episodes are a maximum of one minute long and filmed in a 9:16 format – perfect for Instagram Reels and TikTok. Without elaborate editing or staging, the series relies on Zoe's POV (point of view) style, giving viewers the feeling of being directly involved in the action.

 
Fiction with real reference

The series' content is purely fictional, but the topic couldn't be more timely: The fashion industry is undergoing a transformation, and many traditional companies are facing a generational shift. While the new generation is ready to take the helm, it's not always easy for established leaders to relinquish control. The changes in the fashion industry, the clash between tradition and innovation – "the bugatti family" addresses current topics and exaggerates them with a wink. Thus, the generational shift in family businesses becomes a humorous social media highlight.

The first episode of “the bugatti family” will be released exclusively on bugatti’s official Instagram channel (@bugattifashionofficial) on March 16, 2025.

 

Herford, March 14, 2025

 Press contact:

bugatti GmbH

Tanja Bobel

Hansastr. 55

32049 Herford