bugatti launches into travel retail
Premiere at the TFWA in Cannes (September 29 to October 2, 2025, Green Village M51)
The premium brand bugatti continues its success story and enters a new, dynamic sales channel: travel retail. Together with its exclusive partner beRetail, bugatti is launching its first activities on cruise ships and in duty-free stores at German airports. Further international expansions are already being planned.
In addition to its established position in the domestic market, bugatti is tapping into a strategically important sales area with Travel Retail. The aim is to generate additional growth and sustainably increase international brand awareness.
As Brand Universe, bugatti offers stylish products for women and men - from head to toe - and is therefore ideally positioned for the dynamic, diverse world of travel retail. The travel retail business is implemented exclusively in cooperation with beRetail, an experienced travel retail specialist with around 30 years of expertise. beRetail supplies a large number of partners - including duty-free operators at airports, diplomatic stores, ferries, cruise ships and free trade zones - with international premium brands. In addition, beRetail itself has been successfully operating travel retail and gastronomy at German airports for over a decade. A customized travel-retail concept was developed for bugatti that is specifically tailored to the needs of travel customers.
The official launch will take place at the TFWA World Exhibition & Conference in Cannes. From September 29 to October 2, 2025, bugatti will present itself to the international trade public for the first time in the Green Village, stand M51. With this premiere, bugatti underlines its claim to bring passion, pleasure and community to the world - and to perfectly equip travelers worldwide from head to toe.
Julius Brinkmann, CEO bugatti GmbH: "Entering the travel retail sector is a logical step for us to further expand the international presence of our brand. Together with beRetail, we are taking bugatti to where people are looking for inspiration, quality and style: on their travels. The TFWA in Cannes is the perfect stage for this."
For decades, bugatti GmbH, based in Herford, has stood for high-quality premium products in the areas of fashion, shoes, bags and accessories. As a brand for every occasion, bugatti combines international trends with European design and emphasizes quality, innovation and versatility.
Herford, 26.09.2025
Press contact:
bugatti GmbH - Tanja Bobel
Hansastr. 55, D - 32049 Herford
Phone: 0049 5221 884-127 / Mobile: 01607078567
E-mail: t.bobel@bugatti.de
www.bugatti-fashion.com
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