bugatti becomes fashion partner of the DSC
Fashion company from OWL will be partnering with Arminia Bielefeld
bugatti becomes fashion partner of the DSC
The German professional football club DSC Arminia Bielefeld welcomes a strong new partner, the fashion label bugatti. Starting with the 2025/26 season, the Herford-based fashion company will be the official sponsor of DSC, thus underscoring its regional ties as well as its nationwide brand presence.
The collaboration between Arminia Bielefeld and bugatti includes, among other things, outfitting the professional team with high-quality suits – as was recently the case for the DFB Cup final – as well as outfitting the hostesses in the VIP areas of the SchücoArena. Furthermore, the fashion company will be represented with strong brand presentations on the LED boards surrounding the pitch. Florian Wortmann, Chief Brand Officer at bugatti, explains: "For us, this partnership is particularly focused on strengthening our brand profile. It's about bringing our values to life: passion, enjoyment, community – values that also characterize football and Arminia Bielefeld in particular. At the same time, its young, dynamic community offers exciting potential for reaching new target groups. That's why we are very pleased about this collaboration."
"With bugatti, we are gaining a traditional, family-run company from our region that is also an internationally established fashion brand. This combination of local ties and global appeal is a perfect fit for Arminia. We are delighted that they have decided to become their first sponsor in German professional football, and that they are doing so alongside us," says Nico Luft, Director of Sales at DSC.
The collaboration between the fashion brand bugatti and Arminia has a positive history: from 2004 to 2010, bugatti was Arminia's official outfitter – with the current partnership, this tradition is being continued in a new form.
bugatti Holding Brinkmann GmbH & Co. KG, based in Herford, was founded in 1947 and remains a family-run business to this day. The core brand "bugatti" was established in 1978 as a men's coat brand and has since developed into a comprehensive fashion portfolio: from high-quality men's and women's fashion to shoes and accessories. The company stands for stylish European modernity and timeless quality.
Herford, July 14, 2025
Press contact:
Tanja Bobel
public relations
bugatti GmbH
Hansastr. 55
Germany - 32049 Herford
phone +49 52 21 8 84 - 127
mobile +49 160 7 07 85 67
mail t.bobel@bugatti.de
