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Welcome to the bugatti press area

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Press releases

News from the world of bugatti

Neuer Rekordumsatz im Lizenzgeschäft - bugatti Holding behauptet sich 2025 gut
New record sales in license business - bugatti Holding performs well in 2025

Herford. bugatti Holding Brinkmann GmbH & Co. KG, based in Herford, performed well in the 2025 financial year in a challenging economic environment. The Group generated sales of 191 million euros -...

bugatti bringt „Capri“-Kampagne mit Pop-up-Flächen an den POS
bugatti brings "Capri" campaign with pop-up areas to the POS

The Herford-based fashion label bugatti is translating the spring/summer 2026 "Capri" campaign theme directly to the point of sale with around 35 pop-up spaces. Under the leitmotif "Ho voglia di C...

Kim-Katrijn Witzger wird neue Head of E-Commerce bei bugatti
Kim-Katrijn Witzger becomes new Head of E-Commerce at bugatti

Herford, January 7, 2026 - Herford-based fashion manufacturer bugatti is strengthening its digital management team: Kim-Katrijn Witzger has been the new Head of E-Commerce since January 1, 2026. Sh...

Bastian Droege wird ab 1. Januar 2026 Head of Project Management
Bastian Droege to become Head of Project Management from January 1, 2026

Herford-based fashion manufacturer bugatti is repositioning itself for the future: Bastian Droege will take over the newly created position of Head of Project Management on January 1, 2026. With th...

Florian Wortmann wird Chief Brand & Commercial Officer
Florian Wortmann appointed Chief Brand & Commercial Officer

bugatti GmbH is restructuring its brand and sales management and focussing on a key personnel decision: Florian Wortmann is taking on the newly created role of Chief Brand & Commercial Of...

Trends bugatti Kollektion Herbst/Winter 2026
Trends bugatti fall/winter 2026 collection

A collection inspired by "Milano alle sei" - the moment when Milan is bathed in golden evening light. At six o'clock in the evening, Milan changes its rhythm. The city glides from business to dolce...

bugatti startet in den Travel Retail
bugatti launches into travel retail

Premiere at the TFWA in Cannes (September 29 to October 2, 2025, Green Village M51) The premium brand bugatti continues its success story and enters a new, dynamic sales channel: travel retail. Tog...

bugatti wird Fashion-Partner des DSC
bugatti becomes fashion partner of the DSC

Fashion company from OWL will be partnering with Arminia Bielefeld bugatti becomes fashion partner of the DSC The German professional football club DSC Arminia Bielefeld welcomes a strong...

bugatti - Der Sommer 2026 beginnt auf Capri
bugatti - Summer 2026 begins on Capri

bugatti presents the Spring/Summer '26 collection "Ho voglia di Capri" Under the motto "Ho voglia di Capri," the fashion label bugatti presented its new Spring/Summer '26 collection at the legendar...